Brand Manager

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Bien Hoa Consumer - Đường Biên Hòa Full time ₫1,200,000 - ₫3,600,000 per year

Bien Hoa Consumer (BHC) is a subsidiary of TTC AgriS.

Originating from the Bien Hoa Sugar brand established in 1969 with a mission to enrich every meal, TTC AgriS proudly expanded, laying not only the foundation for the sugar industry but also for sustainable national agriculture.

In 2024, TTC AgriS celebrated a remarkable milestone "Responsible Value Chain - 55 Years and Beyond". Staying true to its mission of pioneering modern and sustainable agriculture. The Company continues to provide products of energy and nutrients from natural sources, aiming to become a high-tech agricultural solutions provider, actively engaging in the global food and beverage value chain.


Work Location: 63 Cao Thang Str, Ban Co Ward, HCMC.

KEY RESPONSIBILITIES

1. Responsible for communication and advertising plans (ATL & BTL) for the brand .

  • In charge of developing, executing, and managing communication & media and trial plans to increase brand penetration and offtake.
  • Analyze, measure, review, and report media campaign results; evaluate ROI & KPIs, and optimize for high performance and efficiency.

2. New product development

  • Research and propose new products aligned with market demand and company resources.
  • Develop launch plans for new products.
  • Coordinate with the R&D department to develop and plan research and launch new or improved products.
  • Manage implementation and evaluate launch effectiveness.

3. Market research

  • Proactively update market changes and propose appropriate plan adjustments.
  • Update consumer trends.
  • Conduct market research to support the new product development process.

4. Plan and manage the marketing budget for the brand

JOB REQUIREMENTS

  • Bachelor's degree in Marketing, Business Administration, Economics, or related fields.
  • Minimum 5 years of experience in marketing within the FMCG industry.
  • Brand management and strategic brand development direction.
  • Planning and execution of ATL and BTL marketing activities.
  • Direction and execution of communication strategy.
  • Exceptional leadership, communication, and negotiation skills with the ability to influence and collaborate across all organizational levels.
  • Strong change management abilities, multitasking skills, and resilience under pressure.

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