Brand Manager

4 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Carlsberg Group Full time ₫400,000 - ₫800,000 per year

We and all personal data processors that we may engage including: (i) companies/organizations within Carlsberg Group; and (ii) third parties as our suppliers and/or professional advisers (commonly referred to as the "
we
") shall process your personal data ("
Personal Data
") to implement our recruitment ("
Purposes
"). Personal Data means data provided by you (written or oral) during the recruitment process. You shall ensure that Personal Data is correct, accurate, complete and up to date when it is provided to us. We reserve the right to decide the means and methods of Personal Data processing for the above Purposes. To serve the Purposes, you agree that we are entitled to transfer Personal Data overseas to the above-mentioned third parties. Personal Data processing may pose the risk of data leakage or inappropriate handling of data. We will try our best to avoid such risks. For avoidance of doubt, your application to our company is understood as your explicit authorization to us to process your Personal Data.

What you'll be doing:

  • Drive the delivering of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity)

  • Develop long-term positioning, brand strategy and commercial plan for certain brands in Vietnam

  • Own the creation of the Launch/Relaunch plan, Annual plan and 3-year Brand Plan

  • Lead the developing and executing integrated 360 degrees marketing campaigns using most relevant and modern touch points

  • Engages sales and channel marketing teams to ensure delivery of efficient brand building

  • Identify and work out relevant consumer and shopper insights

  • Run effectively Advertising & Consumers promotions for International brands both in On and Off-trade channels

What we're looking for:

  • 5 years' experience in brand management

  • Successful experience in brand management including the creation of TVC copy and development and execution of media (incl Digital) strategy, innovation and creative ideation process

  • A thorough understanding of marketing and business functions at FMCG sector

  • Demonstrated strength in marketing competencies with particular strength in Brand Planning, Brand Strategy, Communication and Media Management

  • Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation

Strong analytical, decision making, influence, communication & presentation skills

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