Brand Manager

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Maison Retail Management International Full time ₫900,000 - ₫1,200,000 per year

Company Description

Launched in 2002, Maison Retail Management International (Maison) has become one of the largest fashion distributors in Vietnam. Maison is known for introducing high-end and luxurious international fashion brands to the Vietnamese market. Currently, Maison is home to more than 18 renowned global brands and is committed to bringing new and trendy fashion to Vietnam. With a focus on value-driven, customer-centric, and responsible fashion, Maison continues to make Vietnam a trendier place for fashion enthusiasts.

Role Description

This is a full-time on-site role for a Brand Manager located in Ho Chi Minh City, Vietnam. The Brand Manager will be responsible for developing and implementing brand strategies, managing marketing initiatives, conducting market research, and collaborating with cross-functional teams to drive brand awareness and growth. Daily tasks include overseeing advertising and promotional activities, analyzing consumer behavior, and ensuring brand consistency across all channels. The Brand Manager will also monitor competition, identify market trends, and develop innovative marketing campaigns.

Qualifications

Skilled in Brand Strategy, Operations, and Marketing Management, with a strong background in watch brands.

  • Strong understanding of consumer behavior, brand positioning, and competitive analysis
  • Excellent communication, leadership, and project management skills
  • Ability to develop and execute effective marketing campaigns
  • Strong analytical skills and ability to interpret data effectively
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Experience in the fashion industry is a plus
  • Proficiency in using marketing tools and platforms

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