Corporate Sale Manager

ABOUT KFC

Colonel Harland Sanders opened the first KFC in Corbin, Kentucky, in 1938. He started with one restaurant, 11 herbs and spices, and an idea. From there, our incredible brand and product grew to what it is today. KFC is one of the five brands operated by our parent company, Yum Along with Pizza Hut, Taco Bell, The Habit Burger Grill, and recently added Heartstyles.

KFC first came to Vietnam in 1997 with our first restaurant in Super Bowl, Ho Chi Minh City. Today, we are the biggest business in the fast-food industry in Vietnam, with more than 200 restaurants run and 5,000 restaurant team members. The Restaurant Support Centre (RSC) is located at the Bluesky office, Tan Binh District, near Tan Son Nhat Airport.

POSITION SUMMARY

Role Title: Corporate Sales Manager

Department:
Omni Channel

Section: Corporate Sales

Report to: Omni Channel Director

Role Purpose:

Lead and grow KFC Vietnam's
Corporate Sales (B2B)

business by acquiring and managing key customers such as companies, schools, and organizations that require group meal solutions or catering services.

Responsible for achieving sales targets, developing strong customer relationships, and ensuring smooth coordination between internal teams to deliver excellent service and drive sustainable revenue growth.

Key Responsibilities:

Sales Strategy & Planning

• Develop and implement the corporate sales plan aligned with KFC's annual business objectives.
• Identify and prioritize target customer segments including businesses, schools, and organizations.
• Build and manage the offering, sales pipeline, ensuring consistent lead generation and conversion.
• Prepare revenue forecasts and report performance regularly to management.

Business Development

• Identify and acquire new corporate clients for group meal orders, events, and catering services.
• Build strong, long-term relationships with decision-makers.
• Prepare customized proposals, quotations, and contracts that meet customer needs.
• Negotiate pricing, terms, and service conditions in coordination with stakeholders & close the deals.

Account Management

• Manage and grow existing customers through consistent engagement and reliable service delivery.
• Coordinate closely with Operations to ensure smooth execution of orders and events.
• Address customer feedback promptly to maintain satisfaction and encourage repeat business.
• Identify opportunities for renewal, upselling, and referrals from existing clients (CRM program)

Sales Operations & Reporting

• Maintain accurate and up-to-date customer and sales data in CRM
• Work with Finance to ensure contracts, invoices, and payment collection are completed on time.
• Track key performance metrics and provide weekly and monthly sales reports.

Key Experiences:

· Bachelor's degree in business, Marketing, Hospitality Management, or related field.

· –7 years in B2B / Corporate Sales or Key Account Management, preferably in F&B, FMCG, or Service Industry.

Professional Skills:

· Excellent communication, negotiation, and presentation skills. Strong client relationship and project management capability.

· Proficient in CRM systems and sales reporting tools (Excel, Power BI).

· Excellent communication skills in Vietnamese and English.

· Strong business acumen, data-driven mindset & strategic thinking

· Ability to balance customer satisfaction with cost and efficiency goals.

· Deliver results under pressure with strong follow-up and attention to detail.