Brand Associate Director

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Masan Consumer Holdings Full time $90,000 - $120,000 per year

Job Title: Brand Associate Director Posting Start Date: 15/10/2025 Req ID: 1330

Job Summary
Brand Associate Director is responsible for leading and executing the overall marketing strategy to drive brand growth, market share, and revenue of the brand.

Job Responsibilities

  • Category Growth Strategy: develop and execute strategic plans that align with our brand vision and business objectives.
  • Market Analysis & innovating products: conduct thorough market research and analysis to identify opportunities, understand consumer trends, and stay ahead of the competition.
  • Brand positioning & Brand communication: collaborate with cross-functional teams to develop and implement integrated marketing campaigns across various channels.
  • Route-to-market strategy & Performance Tracking: Design route-to-market for new innovation to drive growth; Monitor and evaluate the performance of our brand initiatives, analyzing key metrics and providing actionable recommendations for improvement.
  • People development: mentor and coach to develop team members.

Job Responsibilities - Continued

Skills

  • Business English
  • MS Office
  • Design Tools

Functional Competencies

  • Brand Positioning & Equity
  • Brand communication
  • Product Innovation
  • Route-to-market Strategy
  • Market Analysis

Masan's Core Competencies

  • Consumer Centricity
  • Innovation
  • Ownership
  • Passion for winning
  • Purposeful Leadership

Masan's Leadership Competencies

  • Business Acumen
  • Learning Agility
  • Dealing With Ambiguity
  • Vision & Strategy
  • Talent Catalyst
  • Leading The Change
  • Integrity & Trust
  • Stakeholder Management
  • Collaboration
  • Planning
  • Problem Solving
  • Result Driven

Education

  • Bachelors in Other relevant fields
  • Masters in Marketing or Other relevant fields

Certifications
Conditions of Employment

  • Ability to travel on business trips

Physical Requirements
Relevant Industries

  • FMCG

Interview Questions

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