User Acquisition Specialist

ABOUT THE COMPANY

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

ABOUT THE ROLE

As our User Acquisition Specialist, you will take full ownership of user acquisition campaigns - from strategy to execution - with strong support from our in-house creative, analytics, and product teams. We are looking for someone with proven experience in driving UA for mobile apps, games, or e-commerce, who is eager to apply their skills to scale performance. You'll leverage major ad platforms such as Applovin, Google Ads, Meta Ads, TikTok Ads, Mintegral, and more to deliver growth at scale.

WHAT YOU WILL DO

• Plan, execute, and scale data-driven User Acquisition campaigns across major ad platforms (Applovin, Google Ads, etc.)
• Monitor and optimize UA campaigns to enhance key performance metrics, including CPA, ROAS, and LTV.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Collaborate closely with our creative, analytics, and product teams to ensure seamless campaign execution and cohesive messaging.
• Stay up to date with the latest trends, best practices, and changes in the ecosystem, so we can stay ahead of the curve.
• Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment.

WHAT WE ARE LOOKING FOR

• A bachelor's degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.
• More than 2 years of experience in User Acquisition or Paid Ads, with hands-on experience running campaigns in apps/games
• Strong analytical skills and ability to extract valuable insights from data to optimize campaigns and deliver business outcomes.
• Familiarity with tracking & attribution tools (e.g., Google Analytics, Appsflyer, Adjust, or similar)
• A growth mindset and performance-driven approach - always testing, learning, and iterating.
• Experience in e-commerce or D2C growth is a plus

WHY CROSSIAN IS THE NEXT BIG STEP FOR YOUR CAREER

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

Compensation & Performance Rewards

• Attractive & Transparent Compensation: Highly competitive salary and bonus structure. Total income can reach up to $5,000/month (basic salary up to $1,000, depending on capacity).
• Sign-on bonus may be considered and applied if you join us before December 31st
• Guaranteed Bonuses: 13th-month salary guarantee.
• Performance Profit Sharing (High Potential Income): Quarterly and year-end bonuses based on our company profit-sharing program (Typically resulting in a total annual bonus equivalent to 13 to 20 months of salary)
• Full Salary During Probation

Health & Wellness

• Premium Global Health Insurance
• A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family.
• Full salary contribution to compulsory social insurance (SI, HI, UI).
• Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.

Career Growth & Development

• Career Roadmap: Clear, transparent, and structured career development and promotion opportunities.
• Opportunities for internal rotation & master all key digital marketing platform from Google, Meta to Tiktok, Pinterest and many more
• Learning & Development: General Company Training & Development Program, including access to free Coursera courses.

Work-Life & Perks

• Flexible, non-binding working time and space according to office hours
• 5-day work week with 15 days of paid annual leave.
• An annual 5-star Summer Summit.
• Office Amenities: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.