Sr. User Acquisition Specialist

5 days ago

Ho Chi Minh City, Vietnam Elfie Full time

ABOUT THE ROLE

As our Sr. User Acquisition Specialist, you are the executioner for all global digital media operations. You are in charge of setting up, monitoring, and optimising all paid user acquisition campaigns (to our mobile app) that Elfie runs directly or via local agencies. While your main KPI is related to the cost of each successfully onboarded chronic user, a strong focus is put on quality traffic measured by user retention data.

This position has the potential to become a leadership role, as this department is projected to grow in line with our business objectives.

Are you up to the challenge?

What we offer:

- A permanent global contract, with fiercely competitive salary
- Hybrid working - three days in the office and two days at home (Bucharest, Lisbon, Budapest, or HCMC)
- Annual holiday entitlement plus national holidays off depending on work location (Bucharest, Lisbon, Budapest, or HCMC)
- Performance-related bonus paid twice a year; April and October
- Brand new Macbook Air M2 and associated tech on day one
- An inclusive culture where everybody in the business has direct impact

What you'll do:

- Develop and execute global comprehensive digital acquisition campaigns directly and through local agencies
- Set up campaign structures, targeting parameters, and ad creatives to maximise reach and impact
- Continuously monitor campaign performance, making data-driven adjustments for optimal results
- Analyse budget allocation and bidding strategies to ensure efficient spending

What you'll need:

- Proven experience acquiring new users to a mobile app, especially via social media campaigns, is essential
- Strong expertise with mobile attribution and tracking systems, such as Adjust or Branch
- Strong analytical skills, with the ability to interpret data and make strategic decisions
- You are an executioner, not just a passive observer
- A passion for staying up-to-date with the latest trends and best practice
- Business level fluency in English, verbal and written

WHY JOIN US?
- Strong and genuinely patient-focused company mission (see below)
- Global organisation with a talented and diverse team, a true cultural melting pot
- Excellent financial credibility and refreshingly transparent future vision
- Phenomenal growth plans and an excellent team culture
- Experienced founders with 20+ years experience in digital health, software and partnership development in both bluechip and start-up companies - and successful previous exits

ABOUT ELFIE

Check out the Elfie app:
Elfie's ambitious mission is to save millions of people annually. Our vision is to be the world’s first free digital therapeutics that rewards employees and patients to monitor health.

Our premium solution, ElfieWorks, is freely available to employees and their dependents via their employers and insurers. It is today the most advanced and complete solution worldwide for health protection and disease management.

For our distribution of ElfieWorks, Elfie is working in a mutually exclusive partnership with one of the largest insurance brokers in the world. Our teams work very closely with each other every day across various timezones.

WHAT NOW?

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