Head of Brand

1 day ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Mekong Capital Full time


ROLE PURPOSE

As the Head of Brand & Marketing at Marou, you will shape how the world experiences
our brand from vision to execution. You will be responsible for developing and
executing strategic brand initiatives that elevate Marous identity, build emotional
connection with our consumers, and drive sustainable growth.

This role blends creative leadership and business acumen: 50% idea and vision, 50%
execution and delivery. The right candidate is deeply passionate about brands,
storytelling, and design someone who brings taste, originality, and purpose into
every campaign and experience.

KEY RESPONSIBILITY
Brand Strategy & Leadership

  • Define and execute a clear brand vision that strengthens Marou's position
  • Translate company purpose and values into meaningful narratives and
    experiences.
  • Ensure brand consistency across all channels - from packaging to digital
    presence to in-store experience.

Creative & Campaign Development 

  • Lead creative ideation and oversee campaign production across online and offline channels.
  • Craft storytelling that connects emotionally with consumers and reinforces Marou's brand equity.
  • Explore collaborations, partnerships, and events that express Marou'sadventurous and authentic spirit.

Marketing Performance & Insights

  • Plan and execute marketing initiatives with measurable business outcomes.
  • Use consumer insights and market trends to guide brand and product initiatives.
  • Oversee the marketing budget and ensure resources are allocated effectively.

Cross-Functional Collaboration

  • Partner closely with C-Team, Product, Store Chain Operations, International & Domestic Wholesales to ensure brand alignment and commercial success.
  • Work with local and international teams to maintain brand coherence and relevance.

Team Leadership

  • Lead and develop a team that blends creativity with business thinking.
  • Foster a culture of collaboration, curiosity, and excellence.
  • Mentor and guide team members to achieve both professional and personal growth.

MINIMUM REQUIREMENTS

  • Minimum 8 years of experience in Brand & Marketing, with at least 3 years in a leadership role
  • Proven track record in building and executing brand strategies and marketing campaigns that drive tangible results
  • Strong sense of taste, design, and storytelling able to translate brand essence into creative expression
  • Strong analytical thinking and ability to connect brand building with commercial performance
  • Excellent communication skills in both English and Vietnamese

PREFERABLE REQUIREMENTS

  • Experience in premium, lifestyle, or F&B sectors
  • Background in leading creative teams or cross-functional brand projects (e.g.,product launch, collaborations, new concept development)
  • Exposure to international markets or cross-border brand management
  • Passion for craftsmanship, food, or culture-related brands

  • Head of Branding

    1 day ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Talentnet Corporation Full time

    Vietnamese Application onlyJob Description – Head of Branding (Hospital/Healthcare)1. Position SummaryThe Head of Branding is responsible for shaping, developing, and elevating the hospital's brand identity across all touchpoints. This role leads brand strategy, communication direction, and customer experience initiatives to strengthen patient trust,...

  • Head of Brand

    5 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Marou - Faiseurs de Chocolat Full time ₫1,500,000 - ₫6,000,000 per year

    COMPANY OVERVIEW:At Marou, our mission is to connect the world with award-winning Vietnamese chocolate. We are a vertically - integrated chocolate company dedicated to crafting the finest artisanal chocolates using only the highest quality ingredients. With a commitment to exceptional taste, sustainability, creativity, and design, we aim to provide a unique...

  • Head of Brand Management

    7 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Second Talent Full time $1,000,000 - $2,000,000 per year

    The RoleWe are seeking a dynamic and results-driven Head of Brand Management to join the Commercial Team. This leadership role is responsible for driving growth, overseeing brand performance, and achieving key commercial objectives across a portfolio of brands.The ideal candidate will ensure smooth brand operations and profitability while aligning all...

  • Brand & Content Marketing Manager

    3 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam PACE Institute of Management Full time

    THÔNG BÁO TUYỂN DỤNGBrand & Content Marketing Managerof PACE Institute of ManagementPACE là Học Viện Quản Lý có ảnh hưởng sâu rộng tại Việt Nam, tiên phong trong việc giúp các doanh nghiệp nâng tầm quản trị và vươn tầm quốc tế. Tiền thân của Học viện Quản lý PACE là "Trường Doanh Nhân PACE" -...

  • Head of Dyson VN

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Central Retail Full time ₫2,830,000 - ₫5,300,000 per year

    Role DescriptionThe Head of Dyson Vietnam is responsible to lead Dyson brand in Vietnam to become the leading technology brand with a global footprint. Closely work with CMG Thailand by directly report to Regional Head of Dyson Thaiand & Vietnam to set up Dyson business in Vietnam and building brand portfolio in the market.Participate in strategic direction...

  • Assistant Brand Manager

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Vinamilk Full time ₫6,000,000 - ₫12,000,000 per year

    MAIN TASKS:Job summary:• Support the Brand Manager in building industry development strategies, detailed planning and implementation of assigned Marketing programs/plans in accordance with the brand's orientations and goals.Main Roles and Duties:• Support the Brand Manager in building product development strategies, making detailed plans and implementing...

  • Assistant Brand Manager

    7 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Vinamilk Full time $40,000 - $80,000 per year

    Category:Susu, Plant-based Milk, Infant Formula, Baby foodMAIN TASKS:Job summary:• Support the Brand Manager in building industry development strategies, detailed planning and implementation of assigned Marketing programs/plans in accordance with the brand's orientations and goals.Main Roles and Duties:• Support the Brand Manager in building product...

  • Head of Partnerships

    3 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam ODM Group Full time

    Position: Head of PartnershipsDepartment: Client PartnershipsWorking hours: Mon-Fri (8:00 - 17:00, lunch break: 12:00 - 13:00)Reporting line: CEO & Managing DirectorRole Overview:We are looking for an experienced and dynamicHead of Partnershipsto lead the company's partnership strategy and initiatives. This role plays a critical part in identifying,...

  • Head of Sales

    7 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam InTalent Asia Full time $400,000 - $1,200,000 per year

    WE ARE HIRING: Head of SalesIndustry: Travel/ TourismLocation: VietnamWork Type: OnsiteType of Appointment: Full-timeSend your resume to Contact number WhatsApp)Key Responsibilities:Develop and execute a sales and marketing strategy to drive inbound travel.Build and convert a pipeline of B2B and B2C businesses across key source markets.Drive digital, trade,...

  • Brand Marketing Director

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Công ty Cổ phần Con Cưng Full time ₫10,000,000 - ₫25,000,000 per year

    Mô tả công việc:(Mức lương: Thỏa thuận)Strategy: Lead key role in the establishment of the business's brand building strategies across all channels. Leadership/Supervisory Role: Lead brand marketing department, define its strategic vision & missionManage and optimize the customer-centric brand planning processLead consumer-facing...