Senior Product Growth Specialist, Engagement Platform

21 hours ago


Ho Chi Minh City, Ho Chi Minh, Vietnam MoMo (M_Service) Full time

The Senior Product Growth Specialist is responsible for driving the overall user growth strategy — leveraging data, logical thinking, and a strong product mindset to deliver sustainable growth. This role focuses on building an end-to-end growth engine across acquisition, activation, retention, while working closely with cross-functional teams to turn insights into scalable results.

What will you do:

Growth Strategy & Planning

  • Develop and execute a comprehensive user growth roadmap aligned with business and product objectives.
  • Define segmentation and targeting strategies based on user behavior, needs, and value potential.
  • Collaborate with Product Marketing, Product, Data, and Ops teams to design and implement growth initiatives across all user touchpoints.
  • Coordinate with the Product Marketing to identify new user acquisition channels and optimize campaign performance throughout the funnel.

Data-Driven Experimentation & Insights

  • Work closely with the Data Analytics (DA) team to explore user data, identify growth opportunities, and measure performance across key funnels.
  • Design, execute, and analyze A/B tests and growth experiments to validate hypotheses and scale successful initiatives.
  • Monitor and report growth metrics such as user funnel conversion, retention cohorts, engagement, and churn rate.
  • Combine quantitative data (dashboards, SQL, Amplitude, Mixpanel, etc.) with qualitative insights (surveys, UX feedback) to drive decision-making.

Product-Led Growth

  • Partner with the Product and Design teams to develop and optimize in-app experiences (onboarding, referral, membership, gamification, personalized offers, etc.) that boost engagement and retention.
  • Translate growth insights into concrete product requirements and contribute to product roadmap prioritization.
  • Act as the bridge between Product and Business, ensuring that every product improvement supports measurable user growth.

What will you need:

Core Competencies

  • Strong logical and analytical thinking; able to translate data into strategic insights and actionable plans.
  • Proficiency with data analytics tools (SQL, Google Analytics, Amplitude, Mixpanel, Looker, etc.).
  • Solid understanding of the user growth funnel and product-led growth mechanics.
  • Experience in cross-team collaboration and managing experiments across Product, Product Marketing, and Data functions.
  • Ability to prioritize and manage multiple growth initiatives simultaneously.

Experience

  • 4–7 years of experience in Growth, Product, Data Analytics, or Performance Marketing.
  • Proven track record of leading or driving user growth initiatives in tech, fintech, or e-commerce companies.
  • Experience working closely with data and product teams to develop measurable growth experiments.

Personal Attributes

  • Data-driven and hypothesis-oriented mindset.
  • Logical, structured, and outcome-focused.
  • Strong ownership, adaptability, and bias for action.
  • Passionate about understanding user behavior and finding creative growth levers within the product.

Education Background

  • Bachelor's degree in Business, Marketing, Economics, Statistics, Data Science, Computer Science, or a related field.
  • Master's degree is a plus but not required.
  • Additional certifications in Product Management, Data Analytics, or Growth are a strong advantage.


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