Sales Assistant
1 week ago
Reports to:
Business Development Manager
Type:
Hybrid
Objective:
Support the sales team by building a high-quality B2B lead pipeline through advanced outbound strategies, automation tools, and cold outreach.
1. Key Responsibilities
1.1. B2B Lead Generation
- Use tools such as
Apollo, LinkedIn Sales Navigator, ZoomInfo
, etc., to: - Identify potential leads based on pre-defined Ideal Customer Profiles (ICPs).
- Collect enriched contact information including name, email, title, company, industry, size, etc.
- Tag, segment, and prioritize leads by industry, job role, and conversion potential.
1.2. Email Marketing Automation
- Set up and manage automated
cold email sequences
using tools like: - Mailchimp, Mautic, HubSpot…
or similar platforms. - Conduct A/B testing, monitor key metrics (open, click, reply rates), and analyze performance.
- Continuously optimize content based on feedback and engagement data.
1.3. Cold Calling
- Create and refine cold calling scripts tailored to specific industries and buyer personas.
- Call prospects to verify information, introduce the value proposition, and book meetings for the main sales team.
- Record call outcomes and maintain updated notes and activities in a CRM (e.g., Hubspot, Pipedrive).
2. Requirements
- 6–12 months of experience in B2B sales, lead generation, or telesales.
- Proficient with at least one lead sourcing tool (e.g., Apollo or LinkedIn Sales Navigator).
- Solid understanding of cold outreach frameworks and ICP research.
- Strong writing and verbal communication skills.
- Good English proficiency – capable of communicating with foreign managers and prospects.
- Self-motivated, detail-oriented, and results-driven. Comfortable working with KPIs.
3. Preferred Qualifications
- Background in SaaS, AI, or technology sectors is a strong plus.
- Experience working in startups or fast-paced agencies.
- Comfortable handling multiple outreach campaigns at the same time.
4. Expected Outcomes (KPIs)
- Number of qualified leads generated weekly.
- Email campaign performance (open, click, reply, conversion rates).
- Number of qualified appointments scheduled for the sales team.
5. Benefits
- Fast-paced, dynamic startup environment with room to grow quickly.
- Work directly with a foreign CEO – sharpen your business English and global communication skills.
- Monthly performance reviews – fast-track your promotion and bonus opportunities.
- Growth path to roles such as Sales Executive, SDR, or Outbound Lead within 3–6 months based on performance.
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