digital marketing assistant manager

6 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Mapple Mitra Adiperkasa Vietnam Full time ₫40,000,000 - ₫120,000,000 per year

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

Core Purpose of the Job:
(WHAT IS THE REASON THAT THIS JOB EXIST; WHAT IS THE OVERALL AIM OF THIS ROLE?)


• To improve the digital customer experience for Digibox business in Vietnam and Cambodia


• To explore the sales opportunities in omnichannel (Web, Social platforms, Marketplace, Tele)


•
To strengthen the marketing activities with functionalization of Trade marketing and Digital marketing

Areas of Responsibility


• To identify and realize marketing opportunities for Digibox in Vietnam and Cambodia


• To strengthen Digibox online presence


• To optimise Digibox website SEO


• To develop an annual digital marketing calendar that supports the business marketing strategies working within the budget restraints (SEM)


• Implement and evaluate well executed retail marketing activities on digital platforms for all Events and selling promotions that enhances brand image at retail and generates new traffic, click-through and sell-through of products.


• Identify and work with brand partners such as banks to maximize opportunities and budget.


• Be the communicator of all marketing related programs between merchandising, trade marketing, store operations and all relevant parties


• Propose, evaluate & coordinating with advertising agency, PR agency as and when required by the marketing team.


• Build Customer loyalty through the effective management of the MAPcare, MAP club program


• Conduct regular marketing assessment to quantify opportunities and uncover new opportunities via primary and/or secondary research.


• Effectively Liaise with Apple brand principals wherever necessary and deliver their A&P marcom plans.


• Recruit and train a highly motivated Team

Job requirements

RELEVANT EXPERIENCE & SKILLS:


• Minimum 4-5 years of Digital Marketing experience essential


• Strong communications, Experiential marketing activities on digital platforms

competencies: (TECHNICAL, OPERATIONAL, MANAGERIAL, HUMAN & CULTURAL REQUIREMENTS)


• Marketing and Branding


• Team work and good collaboration


• Retail management and experience will be an added advantage


• Budget management


• Digital marketing activities quality


• Statistical data analysis result


• Analysis and generalize ability


• Good time management


• Highly motivated, energetic, enthusiastic and team oriented


• Customer focused and results oriented


• Good sense of responsibility


•
Passion for success

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