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Affiliate and KOL Lead

2 weeks ago

Ho Chi Minh City Metropolitan Area, Vietnam Intrepid Asia Full time ₫28,000,000 - ₫60,000,000 per year

About Us
Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful ecommerce business end to end.

Role Overview

The Affiliate and KOL Lead plays a strategic leadership role in driving Intrepid's affiliate and creator/KOL marketing ecosystem to deliver sustainable GMV growth across key social commerce and e-Commerce platforms for brands' affiliate marketing activities.

This position will lead and develop the Affiliate and creator/KOL sub-teams, ensuring exceptional and consistent performance while streamlining collaboration across teams and departments. The main focus will be on scaling Intrepid's Affiliate capabilities and driving performance growth, delivering brand and business objectives through strong strategic planning, expert stakeholder and people management, and a commitment to data-driven insights and decision making.

Key Responsibilities

  • Strategic Leadership & Planning

  • Develop and implement the Affiliate and creator/ KOL growth strategy, aligned with overall social commerce and commercial objectives.

  • Be able to build sustainable performance models, including commission tiers, incentive frameworks, and ROI optimization plans.

  • Translate business goals into clear execution roadmaps and action plans for both affiliate and creator/KOL sub-teams.

  • Affiliate Ecosystem & Partnership Development

  • Establish and nurture relationships with MCNs, creators/KOLs (especially top-tier ones), and the platforms.

  • Negotiate and co-create strategic partnership programs, ensuring Intrepid's participation in all Affiliate projects with relevant parties.
  • Analyze market and competitor trends to predict shifts and identify growth and collaboration opportunities.

  • Ensure quality control in selecting creators, KOLs, MCNs, and evaluating their performance.

  • Team Management & Capability Building

  • Lead, coach, and empower Affiliate team members. Foster growth, accountability, and team motivation.

  • Build and optimize SOPs, best-practice frameworks, and planning and campaign review systems to drive consistent learning and capability building for the team.
  • Cultivate a culture of data-driven performance, proactive problem-solving, and cross-team collaboration.

  • Oversee the entire Affiliate team's campaign planning and execution, and provide and guide team members with actionable insights for optimization.

  • Budget Management & Optimization

  • Manage campaign budgets, commission payouts, booking fees, and incentive programs effectively to ensure optimal ROI for brands.

  • Manage affiliate activities in accordance with brand guidelines and platform policies.

Key Requirements

  • Experience & Competencies
  • 4 years of experience in affiliate marketing, creator/KOL affiliate marketing, or social commerce, including at least 1 years in team leadership.
  • Proven ability to build and manage partnerships with creators/ KOLs, MCNs, and affiliate marketing networks.
  • Strong understanding of affiliate activities on e-Commerce and social platforms, MCN, and creator/KOL operations.
  • Proven success in managing teams and building team capacity. Excellent people management skills - able to develop, motivate, and retain talent.
  • Personal Attributes
  • Strategic thinker with strong analytical and commercial acumen.
  • Data-driven and results-oriented, motivated by measurable growth and performance outcomes.
  • Exceptional communication and stakeholder management abilities.
  • Proactive, adaptable, and comfortable operating in a fast-paced environment.
  • Strong project management, prioritization, and cross-department coordination skills.
  • Fluent in English.

What we offer

  • Excellent and competitive compensation package
  • Professional and open international working environment – culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
  • You are one of the pioneers of a new and cutting edge Intrepid product underpinned by strong tech. You have a key position in the Intrepid Insights team working on a unique product solving complex data challenges.
  • Ample opportunity for personal and professional development, both on the job and through regular training (Ecommerce topics, technical skills, soft skills and leadership training) made available on our proprietary learning platform Intrepid University
  • You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading brand and ecosystem partners across all categories to shape their presence across all ecommerce platforms in the years to come, and will have a broad view on the latest developments in the South East Asian e-commerce ecosystem

Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties