Coffee Sales Manager

1 week ago

Hanoi, Hanoi, Vietnam LALCO Holdings Pte Ltd Full time ₫120,000,000 - ₫360,000,000 per year

Overview

Konoki Coffee is seeking an experienced and results-driven Coffee Sales Manager to lead our international sales efforts from our base in Paksong, Laos. This is a high-impact, senior role responsible for driving revenue growth, developing sales strategy, managing the entire customer lifecycle, and maximizing the profitability of our green coffee exports. The ideal candidate will have a deep understanding of the global green coffee market, a proven track record of hitting aggressive sales targets, and the ability to operate strategically in a fast-paced environment.

We require a minimum of 5 years of experience in coffee sales or business development.

Key Responsibilities

1. Sales Strategy & Business Development

  • Develop and execute a comprehensive international sales strategy to expand market share and achieve ambitious revenue targets.
  • Research a full list of potential buyers for our green beans across Asia (particularly Thailand and Vietnam) and globally.
  • Identify new market segments, sales channels, and product offerings to increase profitability.
  • Act as the primary senior relationship holder with key accounts, negotiating contracts and major agreements to ensure favorable terms and successful transactions.
  • Participate in trade fairs and industry events to effectively represent the company, acquire new customers, and build relations.

2. Market Intelligence & Pricing

  • Analyze the coffee market, including supply and demand factors, climate conditions, and economic trends, to inform sales and pricing decisions.
  • Work closely with the sourcing team/Sales Officer to ensure daily price offers are competitive and margin-appropriate.
  • Prepare and manage sales forecasts and budgets (P&L responsibility) to monitor performance and guide resource allocation.

3. Sales Execution Oversight

  • Oversee the entire sales process, from lead generation and negotiation to final contract agreement.
  • Ensure smooth coordination between the sales team (or Sales Officer) and the logistics team to ensure seamless and timely delivery to customers.
  • Collaborate with production to align sales commitments with current processing capacity and quality standards.

4. Reporting & Compliance

  • Maintain accurate records of all sales activities, pipeline status, and customer data.
  • Prepare reports to assess the profitability, effectiveness, and future outlook of sales strategies
  • Ensure all sales contracts and agreements comply with relevant trade regulations and industry standards

5. Qualifications

  • Experience: A minimum of 5 years of experience in green coffee sales, business development, or commodity trading.
  • Education: Bachelor's degree in Business Administration, Marketing, Economics, Finance, or a related field.
  • Language: Fluent English is mandatory to communicate with international buyers and our expatriate management team. Proficiency in Vietnamese and Thai is preferable.

6. Skills

  • Exceptional negotiation and communication skills for fostering relationships with high-level buyers.
  • Strong analytical skills for interpreting market data and identifying sales trends.
  • Proven ability to thrive under pressure and manage multiple priorities in a fast-paced environment.
  • Desirable: Any existing contacts and connections with potential coffee bean buyers, particularly in Thailand and Vietnam, would be highly desirable.

Contact Us:

Emails: s--;

Job summary

Job Title: Coffee Sales Manager Company: Konoki Coffee (Producer & Exporter) Location: Paksong, Laos

Job Type: Full-time

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