Marketing Specialist

1 week ago


District Ho Chi Minh City, Vietnam Lumberworks Limited Full time

About the Role:

We are looking for an
Marketing Specialist Web3
to drive growth for our Web3 prediction market platform. You'll manage our marketing initiatives across social media, partnerships, PR, and community building.

Responsibilities

  • Support daily social media management across Twitter/X, Telegram, Discord and other channels
  • Assist in creating and scheduling content (posts, threads, announcements) based on marketing plan
  • Coordinate with Web3 partners and influencers under guidance from senior team members
  • Support in PR tasks such as preparing announcements, tracking media mentions, and sharing updates
  • Assist in building and maintaining relationships with KOLs, creators, and community ambassadors
  • Support community growth and engagement activities ( Giveaways, campaigns, etc.)
  • Help execute multi-channel marketing campaigns and monitor basic performance metrics.
  • Collaborate with content creators and manage simple user-generated content initiatives.
  • Collect community feedback and report trends to the marketing and product teams.
  • Research trending events, memes, celebrity news, sports drama, and internet culture to identify high-potential prediction market opportunities.
  • Develop storytelling around brand's story, user journey, prediction market, and platform features.
  • Write educational content that simplifies prediction markets for mainstream audiences.
  • Create viral content and trending narratives that drive organic user acquisition.
  • Monitor trending topics and quickly produce relevant content to capture attention.

Qualifications

  • At least 2 years
    of experience web3 marketing with digital marketing, social media, content creation, or community management.
  • Experience managing influencer partnerships and campaigns
  • Strong understanding of DeFi, trading, exchange and crypto culture
  • Excellent written/verbal communication skills
  • Data-driven with experience in analytics tools
  • English proficiency

What we offer:

  • Highly competitive salary based on experience
  • Hybrid work setting: Mon-Thur: Onsite, Fri: WFH
  • Performance-based bonuses
  • Most importantly the opportunity to gain experiences in various different areas and monetary growth as the company grows.

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