Branding Specialist

2 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam YaoYao Vietnam (Simplus) Full time $30,000 - $50,000 per year

About Us

YAOYAO Group was founded in 2021 and focusing on home appliance market of South East Asia Countries. The key brand under YAOYAO Group is "Simplus", which is already the Top Home Appliance brand of Shopee, Lazada and Tiktok in the regions. With cutting-edge design, exceptional product quality, and a robust global operations network, Simplus is committed to provide "Beautiful Life, Affordable Price" products to the local SEA consumers. Our dynamic online presence includes more than 20 million followers across private domain channels and over 1 billion short video views in Southeast Asia. Since creation, we had proudly serve more than 10M local consumers.

Responsibilities

  1. Brand's Social Media Management (Facebook&Instagram), including contents development and planning, caption writing & post release, community engagement; Be responsible for the Reach, followers, and engagement rate result on social media;

  2. Be responsible for the Co-brand & KOL sourcing, partnership negotiation, content script create and review, ensuring the final data results;

  3. Understand local market needs and competition, actively participate in market research, propose innovative marketing ideas and strategies to drive continuous growth of the brand;

  4. Identify and establish partnerships with local businesses and organizations for co-branding opportunities; collaborate on joint marketing efforts, ensuring mutual benefits and alignment with brand standards;

Qualifications

  1. Bachelor's degree or above in Marketing, Advertising, Media, or related fields;

  2. Minimum of 1 year of relevant experience in marketing or brand promotion, with a preference for direct experience working for a brand, with a proven track record in offline marketing, event planning, and co-branding initiatives;

  3. Proficiency in Excel and data analysis to monitor and assess data performance;

  4. Strong organizational skills with the ability to manage multiple projects and budgets simultaneously;

  5. Good command of written English;

  6. Creative thinking, Possess innovative marketing thinking with strong local insights.

Values

YAOYAO is a vibrant, youthful, and approachable company. With a flat organizational structure and open communication, we embrace the culture of "Work Hard, Play Harder". Our core values drive everything we do - "1) Result-Oriented, 2) Optimistic, 3) Direct, 4) Supportive, 5) Strive for Excellence". We are seeking for talented individuals to join us on our journey of global market expansion, and to build a long-term career at the dynamic and fast-growing YAOYAO company.

What We Offer

  • Accelerated professional growth within a tier-1 internet new-retail powerhouse.
  • Market-competitive compensation & performance oriented incentives.
  • Clear, merit-based fast-track promotion.
  • Supplemental premium medical coverage.
  • First-hand experience scaling a top-tier home-appliance brand globally.

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