Brand Manager
7 hours ago
On behalf of our client - a global, science-led bio pharmaceutical company - we are seeking a Brand Manager to join their team. You'll play a key role in managing their brand in the therapeutic area of Respiratory and Immunology to achieve the brand objectives and outcomes.
Key ResponsibilitiesBrand Management and Strategy
- Develop and execute strategic and operational marketing plans, including launches and digital initiatives.
- Build and manage P&L of brands aligned with company's goal.
- Build brand narratives, set KPIs, and use market insights to guide strategy.
- Anticipate market trends to shape brand direction and long-term growth.
Execution and Collaboration
- Lead cross-functional collaboration to ensure effective strategy execution.
- Manage vendors and KOLs to deliver impactful omnichannel campaigns.
- Use data and insights to make agile, evidence-based decisions.
- Optimize digital resources to enhance customer engagement.
- Oversee budgets, timelines, and deliverables for strong project execution.
- Design customer-focused campaigns and engagement activities across channels.
- Develop marketing materials that strengthen brand competitiveness.
- Apply business acumen to anticipate trends and drive performance.
- Build high-performing teams and partnerships aligned with global brand plans.
Team and Compliance
- Develop and implement career and coaching plans to strengthen the marketing team's capabilities.
- Ensure full compliance with corporate policies, codes of conduct, and industry marketing standards.
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