digital engagement associate manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About The Role
Step into the dynamic world of e-commerce with Reckitt as our Media Planner, where your expertise will help shape the digital landscape of one of the market's leading companies. In this vital role, you'll sculpt media strategies that captivate and engage our target audiences, fuelling the online presence and sales of our renowned brands. If you're passionate about utilising your creativity and analytical skills to drive impactful results in the e-commerce domain, we want you on our team.

Your responsibilities

Develop and curate tailored marketing journeys to each consumer milestones across all touch points that drive engagement & acquisition.

ENROLLMENT (ONLINE / OFFLINE)

• Develop digital creative content for online recruitment channels (Facebook, Google, TikTok, Partners, Affiliate networks,…). Digital content has to be relevant to Enfa target audience and fit for digital platforms with high CreativeX score and generate low Cost Per Lead (CPL).

ENGAGEMENT (WEBSITE / FACEBOOK/ ZALO/ SMS / VIBER/ ON-SITE VISIBILITY / OTHERS)

• Closely work with CARE Manager in the development of consumer engagement strategy, including optimize existing channels (Website, Zalo, Viber, SMS, Facebook,…) to its full potential, while actively exploring other engagement tools based on market best practices.
• Lead execution of activating seamless consumer engagement journeys across digital paid owned earned touchpoints, not only limited within CARE CRM channels.
• Develop & manage production of Engagement materials across stages of consumer journey.
• Manage & work with related internal & external stakeholders (SFMC, Omn1, The Master Channel, Zalo, CNX,…) in the execution of content & journey set up through engagement touchpoints.
• Closely monitor, analyze engagment performance via different analysis tools: PowerBI, Google Analytics, Looker Studio,…
• Derive actionable insights from holistic consumer engagement touchpoints, provide with valuable information support CRM conversions
• Identify opportunities and propose with solutions to build or optimize engagement strategies

DIGITAL & SOCIAL MEDIA

• Brand Paid Digial Media: Assist Digital Lead in executing and managing digital marketing full funnel campaigns across various online platforms (Facebook, Youtube, Google Search (SEM/SEO), TikTok, Ad Networks) to enhance brand awareness, consideration & conversions.
• Retail Media: Work closely with Key Account Managers to deploy comprehensive digital activities on key retailers's media channels. Maximize Enfa visibility and build seamless journey to acquire Enfa new buyers at retailer's online & offline touchpoints.
• Stay informed & explore the latest digital marketing trends, technologies, and platform updates to ensure strategies remain effective & innovative.

TECHNICAL

• Fully manage Enfa-owned Digital & Social channels, included but not limited Enfa website, Facebook page/community, Zalo, Viber, TikTok,…
• Assist CARE Manager in the engagement with regional & global tech partners to ensure the implementation of new technical functionality and tracking methods across stages & touchpoints.
• Experience with customer engagement tools including: CRM systems (SFDC, SFMC) and analysis tools such as: PowerBI, Google Analytics, Looker Studio,…

The experience we're looking for

• At least 4-5 years of experience in digital marketing or CRM.
• Good experiences in SEO strategy, development, execution & performance.
• Good experiences in social execution & performance.
• Good command of both spoken & written English.
• Good understanding of organizational structure, operating culture, work styles, and achieving results in a change environment.
• Understanding in various strategies development relevant to certain players/brands.
• Strong understanding of marketing concepts, strategic positioning, advertising & business planning.
• Understanding of key digital consumer tracking techniques & their applications

The skills for success

Analytical skills, Presentation skills, Storytelling, Creativity, Commercial accumen, Collaboration, P&L management, eCommerce, Social Media, Media Planning, Media Strategy.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.