Senior Expert, Customer Insight

4 days ago

Hanoi, Hanoi, Vietnam Techcombank (TCB) Full time

Job Purpose
The job holder support management for the effectiveness of assigned customer portfolio

Key Accountabilities (1)
Customer and Industry Insights

  • Design and deploy offerings and CVP/ business orientation at sector/activities, sub-segment, and/or partnerships level through conducting thorough understanding of customer needs and competitive landscape and market trend for acquisition, deepening and retention of customers
  • Conduct research, in-depth interview, survey, focus group meetings to understand the characteristics and demands of customers as well as validate CVP/offerings with customers
  • Embed clear CVP communication, sales pitch book / playbook across channels
  • Participate in multi-functional workstreams as subject matter expert for credit orientation, provide insights for products and solutions development, improvement of sales and service channels, strengthen risk management requirements
  • Collaborate with related teams for sector level / value chain CVP design and deployment
  • Support RM in BCA writing on industry and market sentiment

Key Accountabilities (2)
Leads Generation và Management

  • Generate new-to-bank (NTB) leads with suitable CVP/offering for frontline through developing relationships with associations, industrial zones / economic zones authorities, and embed CVP for partnership and value chain customers
  • Leverage MM/USME segment value chain and generate leads for SME/MSME segment

Success Profile - Qualification and Experiences

  • Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
  • Priority to have a master's degree or higher
  • Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking
  • Prioritize work experience related to corporate customers
  • Mimimum TOEIC 650 or equivalent

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