Market Research and Customer Insight Specialist

3 days ago

Hanoi, Hanoi, Vietnam VPS Securities Jobs Full time ₫300,000 - ₫600,000 per year

VPS is seeking candidates passionate about data, customer analysis, and market research, who are eager to challenge themselves in a professional, dynamic, and innovative environment. You will be responsible for analyzing projects, conducting research to fully understand customer profiles, markets, competitors, thereby proposing business strategies, products... This is a special opportunity for you to make a difference and contribute positively to our development and success.

  • Responsibilities:
  • Market Research: Lead and conduct primary and secondary market research to collect data on customer behavior, preferences, trends, and competitive landscape.
  • Data Analysis: Synthesize data from various sources to provide valuable analysis to identify current status, risks, opportunities, trends for business growth, customer understanding, product development...
  • Reporting: Perform detailed reporting and analysis, summarize research results, and make proposals to achieve predetermined goals. Ensure timely and quality execution to meet urgent and continuously changing business needs.
  • Strategy Development: Collaborate with relevant departments to integrate deep market insights into planning and executing strategies.
  • Customer Segmentation: Develop and refine customer segmentation models to tailor marketing efforts and product offerings to different customer groups.
  • Trend Forecasting: Monitor industry trends, changes in customer behavior, and market fluctuations to forecast potential impacts on the business.
  • Coordination: Work closely with relevant departments to ensure research findings are shared and effectively applied to business practices.
  • Requirements:
  • Bachelor's degree or higher, preferably in Data Science/Data Management, Data Analysis/Big Data, Analytical Mathematics, Probability Statistics, Marketing (Market Research), or equivalent.
  • Proficiency in English (Listening/Speaking/Reading/Writing).
  • Computer Skills: Proficient in using office software.
  • Minimum of 3 years of experience in customer data analysis/management, customer research, and market research activities.
  • Preference for candidates with experience leading market research projects, customer/competitive research, and effectively implementing positioning/segmentation policies for Institutional Customer Segments

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