Digital & Brand Marketing Manager

ABOUT NINA GROUP:

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Nina Group is an independent creative and production group based in Ho Chi Minh City with 2 companies: Nina Agency and Nina Live Hub. We aim to deliver end-to-end solutions — from strategic planning & concept design to full-scale production & execution in branding solutions & e-commerce services.

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With over 5,000m² of studios and venues, we offer comprehensive services in E-Commerce Solutions, Event, Decoration, Studio & Venue, and Production (Media, Set Design). We partner with brands, agencies, and businesses to craft impactful experiences and top-notch services across Vietnam.

Website:

Social:

Facebook - Nina Studio Set Design

Facebook - Nina Next Space

Instagram - Nina Nguyen Co

Position:

Digital & Brand Marketing Manager

Type: Full-time

Report to:BOD

Work location: 37 Be Van Cam, Tan Hung Ward, HCM City

KEY RESPONSIBILITIES

• Define and implement the overall marketing strategy for Nina Group and its two subsidiaries (Nina Agency and Nina Live Hub).

• Lead digital transformation through Digital Marketing, developing digital channels into sustainable lead generation and revenue-driving tools.

• Build and manage the Nina Group brand and its business units, clearly positioning in the Luxury & Art-driven segment with Digital Integration.

• Design and execute annual and quarterly marketing strategies, plans, and campaigns aligned with revenue, brand, and market objectives.

• Build, manage, and develop the Marketing team (Brand, Digital, Content, PR) to ensure deep expertise and alignment with other departments.

• Leverage customer insights, develop media partnerships, and apply new trends (e-commerce, events, décor, premium studio & venue services).

• Drive Digital Marketing & MarTech strategy (CRM, Automation, Performance Marketing, Analytics, Tracking) to optimize lead and sales performance.

• Shape brand architecture, brand guidelines, and a consistent brand identity system across the Group.

• Design and implement 360° Marketing campaigns (Digital, PR, Events, Partnerships) directly tied to revenue goals and brand positioning.

• Manage performance and develop the Marketing team's capabilities; recruit, train, and build Ways of Working with Account/BD, Creative, and Operations.

• Continuously evaluate the market, competitors, and trends to adjust strategies accordingly.

REQUIREMENTS

-  Bachelor's degree in Business, Marketing, Communications, or related fields; MBA/Brand Management is a plus.

• 7–10 years of comprehensive marketing experience, with at least 3 years managing a team; proven track record of leading large-scale IMC 360° and Digital Performance campaigns.

• Experience in branding for corporate and multiple business units; worked with high-end/luxury/hospitality/premium retail/e-commerce brands.

• Proficient in Digital Marketing (SEO/SEM, Paid Media on Google/Meta/TikTok/LinkedIn, Content Marketing, Remarketing, CRM/Email/SMS Automation).

• Knowledge of Brand Management, PR/Communications, and Luxury Branding Standards.

• Data & Analytics skills (GA4, UTM tracking, BI dashboards, ROI/ROMI analysis).

• Strategic thinking with strong marketing budget management and crisis communication handling.

• Leadership & People Management: able to build, lead, and coach cross-functional teams.

• Communication & Presentation: persuasive idea delivery and storytelling to C-level, clients, and partners.

• Fluency in English is an advantage.

BENEFITS

• Salaries: 35-40M gross

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Lunch allowance.

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Clear career development path and promotion opportunities.

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13th-month salary and performance-based bonuses (individual and team KPIs).

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Full insurance coverage: Social, Health, and Unemployment.

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16 annual leave days/year, plus birthday leave and regular team-building activities.

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Creative, youthful, and open-minded work environment with plenty of room for experimentation and personal growth.

APPLY NOW:
Send your CV/Portfolio to the email address: with the subject line: [Application – Full Name – Position Applied]