Vice President, Deposit, Wealth

Strategy & Planning

• Define and execute the overarching strategy for deposit growth and wealth management across customer segments.
• Formulate product strategies for deposits and wealth offerings under the bank's digital banking transformation, including product features, pricing, and bundled offers.
  Lead the development of segment-specific value propositions, with a strong initial focus on the Preferred segment.

Product Development & Management

• Drive the design, rollout, and continuous enhancement of deposit products aligned with customer needs and market trends.
• Oversee the full product lifecycle for deposit and wealth products (e.g., CASA, term deposits, investments, insurance), including planning, execution, and performance management.
• Lead the launch and expansion of investment and insurance products, ensuring compliance and customer relevance.
• Develop and maintain a robust framework to measure and monitor product portfolio performance.
  Collaborate closely with the Preferred Network to deliver tailored product offerings and use cases.

Segment Management

• Develop and implement strategies to enrich the Preferred segment, including bundled solutions, loyalty programs, and lifestyle benefits.
• Explore and develop new segments to improvement business performance
• Partner with analytics and marketing teams to identify and target high-potential customer segments.
• Prepare business proposals and presentations to support new product use cases.
• Coordinate with internal stakeholders to manage and deliver use case objectives.
  Effectively manage multiple projects, partners, and vendors simultaneously.

Product & Segment Performance

• Monitor and analyze performance metrics to ensure achievement of deposit growth, wealth product penetration, and segment expansion targets.
• Build and manage financial models and P&Ls for products and segments under management.
• Collaborate with cross-functional teams (Preferred Network, Product Marketing, Partnerships, Digital Delivery) to plan and execute product launches and campaigns.
• Work with Operations to design seamless end-to-end processes that ensure frictionless customer journeys and optimal user experience.
• Establish a comprehensive product reporting framework, including regular performance reports and advanced analytics (descriptive, predictive, prescriptive).
• Champion customer-centric design thinking in product development and user flow design.
  Coordinate with relevant departments to design and deliver product training programs.

Stakeholder Engagement

• Foster a high-performance culture within the Product & Segment team, promoting collaboration, innovation, and accountability.
• Work closely with Technology, Digital Delivery, Risk, and Compliance teams to ensure effective product systems and process setup.
• Promote a diverse and inclusive work environment aligned with CIMB/OCTO brand values.
  Engage external partners and vendors to drive business growth for the specific product & segment

Regulatory Compliance

• Act as a regulatory and compliance champion, ensuring all product offerings meet internal and external requirements.
• Collaborate with governance teams to ensure new use cases are fully compliant and supported by appropriate policies and processes.
• Oversee compliance and regulatory aspects of all products within the portfolio.
• Propose and implement policies in partnership with Risk to manage credit risks effectively.
  Ensure all deposit, wealth products & segments comply with Group Product Framework and internal governance standards.

Requirements:

Banking / Finance / Business degree and equivalent functional experience

7-10 years of experience in retail banking, with strong exposure to deposits, wealth management, and customer segmentation, in a well established foreign bank or local joint stock bank

• Proven track record in product development
• Strong leadership and stakeholder management skills.
• Excellent analytical, communication, and execution capabilities.
• Experienced in customer segmentation space, Good network within the digital ecosystem, good personality with proper communication & negotiation skills
• Strong presentation, writing and negotiation skills, including the ability to elaborate projects, commercials
• Must possess an ability to handle multiple tasks and deadlines and work well with others in a fast-paced and agile environment.
• Experienced Project management skill
• Experience with digital product is a preference
• Knowledge of agile development and sprint methodology
• Financial forecast and modelling skill
• Business planning skill
• MIS, reporting and analysis skill
• Knowledge of digital banking products/features/offers from best practice in the world as well as current market situation in Vietnam
• Knowledge of regulation framework of each product in consumer banking business and digital banking business.
  Good at English and Vietnamese (writing and verbal communication)

Personal skills (Soft Competencies [Core/Leadership])

• Presentation skill
• Leadership skill
• Inter-personal skill
• Conflict handling skill
• Problem solving skill
• Analytical skill
• Critical thinking/ reasoning
• Communication skill
• Time management skill
• Negotiation skill
• Motivated and energetic
• Strong written and verbal critical reasoning
• Result oriented
• Able to focus attention on detail