Shop - Merchant Operations Specialist, FMCG (Korean Beauty Brands) - Vietnam

2 days ago


Ho Chi Minh City, Ho Chi Minh, Vietnam TikTok Full time

Commerce ops

TikTok Shop - Merchant Operations Specialist, FMCG (Korean Beauty Brands) - Vietnam

Location

:

Ho Chi Minh City

Employment Type

:

Regular

Job Code

:

A259377

Responsibilities

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

Health & Beauty is one of the most dynamic categories in e-commerce, driving both traffic and sales through fast trends, campaigns, and creator engagement.

In this role you will be responsible in delivering impact on the growth of merchants, by acquiring, and helping the sellers to succeed on platform, as well as delivering best customer experience by providing best service.

Join us as we drive the future of e-commerce here at TikTok.

Roles & Responsibilities:

1. Brand Merchant Recruitment and Expansion: Conduct business development (BD) targeting top Korean beauty brand merchants, guide brands and agents to onboard in Vietnam, be responsible for market research and merchant analysis, provide timely feedback and suggestions, and formulate and implement category plans.

  1. Experienced in merchant BD, able to provide support for merchant solutions and coordinate internal resources in response to industry pain points.

  2. Conduct pre-incubation and operation for merchants to ensure that the growth rate of merchant GMV meets expectations; at the same time, provide corresponding data support and analysis suggestions for the pre-onboarding preparation work of merchants.

  3. Have basic event planning capabilities, understand industry event trends, regularly organize brand exchange summits, etc., to achieve referral of merchant resources.

  4. Be responsible for the operation of Korean merchants in the fast-moving consumer goods sector in Vietnam, build a healthy merchant product ecosystem, expand the breadth and depth of the merchant and product ecosystem, efficiently identify high-quality supply to drive business growth, and be accountable for the growth of industry GMV.

  5. Understanding of Content-based E-commerce, be able to explore and implement effective methods to improve the efficiency of e-commerce content, including but not limited to conceiving content production ideas, identifying and managing content distribution channels, coordinating marketing event resources, and actively seeking cooperation with creators, MCN agencies, third-party platforms (TAP), etc., to enhance product performance and drive sales growth.

Qualifications

Minimum Qualification(s)

  1. Bachelor's degree or above, with more than 3 years of experience in e-commerce operations or merchant acquisition.

  2. Have strong market exploration and marketing innovation capabilities, be able to grasp and guide the overall marketing of merchants.

  3. Have strong Data Analysis capabilities, be able to analyze and summarize industry trends and project management based on data.

  4. Have strong self-motivation and sense of responsibility, possess good teamwork spirit and excellent organizational, coordination, and communication skills, and be strongly results-oriented.

  5. Fluent communication in English and Korean to collaborate with the targeted overseas brands and merchants that are Korean-speaking

Preferred Qualification(s)

  1. Strong connections with Korean brands and sellers are preferred

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.



  • Ho Chi Minh City, Ho Chi Minh, Vietnam TikTok Full time

    Commerce opsTikTok Shop - Merchant Strategist - VietnamLocation:Ho Chi Minh CityEmployment Type:RegularJob Code:A140996ResponsibilitiesSMB (Small & Medium-sized Business) team is dynamic, diverse, and highly collaborative, with many talented members who bring fresh perspectives and creative energy to the work we do. We value openness and give team members...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam TikTok Full time ₫1,500,000 - ₫3,000,000 per year

    ResponsibilitiesAbout the teamThe SEA Integrated Marketing (IMC) team designs and delivers integrated marketing, communications, and campaign strategies that resonate with diverse audiences across Southeast Asia. We build brand awareness, drive user engagement, and enhance the overall shopping experience. From launching sales-boosting mega campaigns (e.g.,...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam FGS Brands Full time $50,000 - $120,000 per year

    Reports to: CEODepartment: Sales & Business DevelopmentLocation: Ho Chi Minh City, VietnamThe Sales Director will lead FGS's commercial operations in Vietnam across its multi-brand portfolio from the USA — including Cosmo (small home & kitchen appliances) and RCA (kitchen appliances).This role is responsible for shaping and executing an integrated B2B2C...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam TikTok Full time $38,000 - $80,000 per year

    ResponsibilitiesThe Books & Stationery team drives one of the fastest-growing categories in the FMCG cluster at TikTok Shop. We work with publishers, distributors, and top brands to deliver inspiring, accessible, and high-quality products to users. Our team focuses on data-driven category growth, seller development, and building engaging shopping experiences...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Unilever Full time

    JOB LOCATION: HCM, VietnamJOB PURPOSE:The Brand Manager/Clear Content Manager is responsible for managing and growing brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms, guarantee creative excellence, brand consistency and effectiveness (ROI), via: • Championing competitive...

  • Marketing Leader

    4 days ago


    Ho Chi Minh City, Ho Chi Minh, Vietnam AI Talent Search (SEA) Full time

    Location:Bình Thạnh, HCMWorking hours:Mon - Fri: 8h - 17h, Morning Sat: 8h-12hSalary: Up to 30M grossAbout the CompanyOur client is a young and fast-growing startup bringing trusted Korean Health & Beauty brands to the Vietnamese market. The company works directly with Korean partners and manages end-to-end brand operations, including onboarding,...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Unilever Full time

    B&W VIETNAM SOCIAL & PR LEADReporting to: Vietnam Hair Care Marketing Demand Creation LeadJOB PURPOSEThe purpose of the Social and PR Lead is to support all Brands with earned first expertise.MAIN RESPONSIBILITIESCustodian of the social equity of B&W brands (i.e. social strategy, PAC managements – Platforms & Culture), cohort definition and development,...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam TikTok Full time

    Commerce opsTikTok Shop - Account Manager, Books & Stationery (Vietnam)Location:Ho Chi Minh CityEmployment Type:RegularJob Code:M6646ResponsibilitiesBooks & Stationery category is a rapidly growing e-commerce market driven by the convenience of online shopping and the demand for personalized, niche, and sustainable products.In this role you will be...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Unilever Full time

    JOB LOCATION: HCM, VietnamJob PurposeThe Brand Manager/ Simple Content Manager is responsible for managing and growing brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms, guarantee creative excellence, brand consistency and effectiveness (ROI), via: Championing competitive behaviour and...


  • Ho Chi Minh City, Ho Chi Minh, Vietnam Unilever Full time

    JOB LOCATION: HCM, VietnamJOB PURPOSE:The Brand Manager/ TRESemme & Sunsilk Content Manager is responsible for managing and growing brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms, guarantee creative excellence, brand consistency and effectiveness (ROI), via: • Championing...