Social Content Executive

Purpose.Ant - The Purpose Group - T.P.G

We are looking for a
Social Content Executive
at Mid-Senior level.

You will be responsible for the ideation, development, and execution of comprehensive
content strategies

; and also taking the wheel in
planning - executing - tracking - optimizing - reporting

social media performance of our clients' brands across all major platforms.

• Working Office
  : Hai Ba Trung, Sai Gon Ward, HCMC
• Working Time
  : 9.00 AM PM | Monday - Friday
• Open for freelance

__Responsibilities__

1. SOCIAL CONTENT PLANNING & CREATION
:

• Be at the forefront of the
  social trends

, memes, pop culture references, and digital behaviors.
- Not only follow trends — but also seek opportunities to create trends that set the brand apart.
- Plan and execute social
content calendar
ensuring social content is engaging, and consistent with the brand's guidelines and campaign message.
- Develop content governance guidelines for
tone, style, and voice
of all content, and ensure they are followed.
- Work closely with internal teams on the development of social media strategies, tactics, and content direction.
- Understand creative direction and communication strategies - then translate them into actionable
social media plans on various platforms
to deliver the campaign message successfully.
- Understand client feedback constructively and adjust content with flexibility and strategic clarity.

2. SOCIAL MEDIA PERFORMANCE
:

• Manage day-to-day social media operations for brands, ensuring
  timely execution and brand consistency
  across all channels.
• Deliver all types of performance evaluations, tracking, and reports on campaign/ weekly/ monthly basis by channel:
  Owned channels, Social Out-reach channels
  ; by type (Content, Creative, Community, Competitor, Campaign, etc.) to evaluate the performance of brands on social media and suggest solutions to improve the campaigns.
• Analyze performance data to identify insights, learnings, and
  actionable optimizations
  for future content and campaign planning.
• Benchmark against competitors and category best practices to ensure the brand stays socially relevant and competitive.

3. COMMUNITY & ADVOCACY MANAGEMENT
:

• Oversee
  community engagement
  by monitoring and responding to comments, messages, and brand mentions promptly and appropriately.
• Identify potential
  issues or crisis
  situations early and escalate to relevant stakeholders following internal protocols.
• Engage with followers and key advocates to build a
  positive brand community
  and enhance loyalty.
• Foster positive audience relationships and advocate for authentic two-way brand communication.
• Support the development and presentation of community management strategies for campaigns or ongoing brand engagement.

__Requirements__

We would like to hear from those who have:

• At least 4 years of experience
  in planning and directly executing social campaigns (in client or agency).
• Strong understanding of major social media platforms (Facebook, TikTok, Threads, YouTube, Instagram, LinkedIn, etc.) and their analytics tools.
• Deep knowledge of social nature, social planning, and social media performance.
• Excellent grasp of social media metrics and best practices.
• Strong analytical, planning, organizational, problem-solving, and critical thinking skills.
• Good sense of social content and social trends.
• Operate with discipline ensuring timely deliverables.
• Ability to meet project KPI.
• High attention to detail, careful, hard-working.
• Effectiveness of team collaboration.
• Excellent verbal, written, and presentation skills.