Senior Associate, User Research

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Shopee Full time ₫6,000,000 - ₫12,000,000 per year

About team:

The Research Associate will be responsible for
analyzing operational and internal data on a daily basis
to uncover insights that improve our logistics network and the satisfaction of sellers, riders, and drivers. This role combines operational data analysis with market/user research to directly support decision-making in logistics and operations.

Job description:

  • Manage research requests from internal teams, with a focus on logistics-related topics: taking briefs, clarifying objectives, designing research, managing fieldwork, delivering reports (qualitative/quantitative) & other administrative.
  • Conduct desk research for competitor/market intelligence on logistics models, service levels, pricing, rider operations….
  • Create methods to collect and analyze internal (operational data) and external market data, track and monitor performance to derive business insight.
  • Monitor and analyze social listening data (social media, forums, communities) to capture rider, driver, and seller sentiment; integrate findings with internal data to provide a fuller view of operational challenges.
  • Analyze the performance and liaise with leads to collect feedback and identify potential levers to improve, especially those can improve seller/ rider/ driver satisfaction
  • Liaise with stakeholders to collect feedback, pain point and identify improvement levers, especially those impacting seller, rider, and driver experience.
  • Provide strategic and clear direction to facilitate cross-functional collaboration and coordination across multiple teams (internal, external teams & partners) to ensure key objectives are aligned across the organization
  • Manage and track budgets and resources to ensure efforts comply with project/study guidelines
  • Other tasks are assigned by the Company from time to time.

Job requirements:

  • BA / BS/ Bachelor's Degree
  • At least 4 years of work experience in Market Research, Consulting, or Marketing field (having working experience for companies managing large Riders/ Drivers community such as Grab/ Be/ competitors in logistics is a plus)
  • Strong business acumen with sharp logical thinking and a solid quantitative mindset – must be able to translate messy operational data into clear, actionable insights.
  • Advanced proficiency in Excel (functions, pivot, advanced formulas) and Power Query for data cleaning, processing, and analysis; these will be your daily tools.
  • Extremely detail-oriented and disciplined when working with data, ensuring accuracy, consistency, and credibility of all research outputs.
  • Excellent command of English with strong stakeholder management and presentation skills.
  • Highly meticulous and organized; able to coordinate across multiple teams and work under high pressure.
  • Hands-on, with strong project management abilities and willingness to dive into operational details.
  • Driven, resilient, reliable, and thrives in a fast-paced, high-growth environment.

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