Marketing Director

1 day ago

Hồ Chí Minh, Vietnam Hegka Vietnam Full time

Job Objectives Responsible for developing and executing international marketing strategies and positioning Thientu BPO as a global brand. Manage multi-channel campaigns, lead the marketing team, and collaborate with the Board of Directors to drive export revenue. Key Responsibilities Develop and implement comprehensive marketing plans for key markets (USA, EU, Africa, Latin America). Position the company as a reputable global supplier of hair extension products. Organize and manage multi-channel marketing campaigns (Digital, Social Media, SEO, Email Marketing, Paid Ads). Collaborate closely with the International Sales team to generate high-quality B2B/B2C leads. Build and manage multilingual content tailored to each target market. Oversee global brand image, messaging, and communication activities. Lead international PR efforts and participate in global trade fairs and industry events. Build, train, and manage the Marketing team (Digital, Content, Design, PR). Set KPIs, evaluate performance, and report directly to the Board of Directors. Conduct market research on global hair extension trends, customer behavior, and competitors. Carry out overseas business activities: direct meetings, market studies, and market expansion. Requirements Bachelor’s degree or higher; preferred majors: Marketing, International Business, Communications, Business Administration, or related fields. Minimum 23 years of experience in a similar role; preferred experience in beauty/hair/fashion/export industries. Proficient in English for daily business use. Strategic mindset with strong skills in market analysis and international brand development. Knowledge of B2B digital marketing, international SEO, multi-platform advertising, and trade marketing. Strong leadership, team management, and ability to work in multicultural environments. Benefits Performance bonuses and KPI-based incentives. Quarterly and annual performance rewards; 13th-month bonus. Holiday, Tet, achievement, and ad-hoc bonuses. Full support for domestic and international business travel expenses. Full benefits under Vietnamese labor law: Social Insurance, Health Insurance, Unemployment Insurance, paid holidays, paid leave. Provided with all necessary work equipment and tools. Clear career advancement path.

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