Executive, Digital Marketing

7 days ago


Thành phố Hồ Chí Minh, Vietnam DKSH Holding Ltd Full time

Location: Ho Chi Minh, VN, VN
- Global Business Unit:

- Job Function: Field Marketing
- Requisition Number: 183789
- Description:
**About DKSH**:
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps other companies and brands to grow in the Consumer Goods, Healthcare, Performance Materials and Technology sectors. DKSH’s portfolio of services includes sourcing, market insights, marketing and sales, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 35 markets with 33,000 specialists, generating net sales of CHF 11.3 billion in 2018. With its strong Swiss heritage and long business tradition since 1865, DKSH is deeply rooted in Asia Pacific.

**General Responsibilities**:
**1. UX/UI & Store Optimization**:

- Review and enhance store UX/UI monthly to improve conversion and campaign performance.
- Plan design assets, brief layouts for shop-in-shop, landing pages, and product visuals.
- Coordinate with brand, design, and KAM teams to ensure visual alignment with promotion plans.
- Set up and monitor onsite assets and calendars to ensure timely go-live.

**2. Product SEO & Content Accuracy**:

- Ensure product listings are accurate and SEO-optimized (titles, images, descriptions).
- Work with platforms and PMC team to align with standards and boost search performance.

**3. Engagement & Customer Retention (CRM/CEM & Video)**:

- Plan and execute CRM/CEM activities based on monthly promotion calendar.
- Create and schedule video content, from ideation to posting.
- Track performance and optimize based on data.

**4. Livestream Campaigns**:

- Prepare and coordinate livestream materials and support with platforms.
- Ensure smooth technical setup and execution.
- Analyze results and optimize future livestreams.

**5. Others**:

- Support paid ads top-up process, participate in internal meetings, and submit reports as required.

**Requirements**:

- Understanding of digital marketing and ecommerce operations, especially in FMCG sector.
- Experience with platforms like Shopee, Lazada, Tiki (shop setup, campaign execution, SEO/SEM).
- Basic knowledge of UX/UI to optimize user experience and conversion.
- Skills in content planning, CRM/CEM, and video/livestream coordination.
- Data-driven mindset: able to track, analyze, and optimize campaign performance.
- Strong collaboration skills across internal teams and external partners.
- Good command of English communication skills
- Preferred **at least 2 years of experience** in this similar role

**Why It’s Great to Work at DKSH**:
At DKSH, we are driven by a purpose that goes beyond the ordinary: enriching people's lives. Through the products and services we provide, DKSH positively impacts millions of lives everyday. Join our team where entrepreneurship meets flexible work arrangements. Take the leap and start a journey where you can grow and make a difference

LI-LB1
- Requisition Number: 183789
- Job Function: Field Marketing



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