Digital Marketing Executive
2 days ago
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
Reports to: Digital & Communication Manager & Chief Marketing Officer (Directly)
Key internal relationships: Manager & Marketing team members, Operation Managers
Aim - Brief overview of position purpose. Why does the position exist? What is the overall purpose of the position? - WHY?:
This position will work within the Digital team within AFGs’ Marketing Team, the key focus will be growing the transactional value of our direct to customer communications. This includes automated communications
Key Accountabilities -Three to five main areas of responsibility of this position, or “buckets of work.” - WHAT
2. Support each brand’s Digital Executive in responding to customer messages and enquiries across all channels in timely, supportive manner and focusing on creating more meaningful conversions in this space - Eg: get bookings to outlet teams, catering enquiries to sales teams, support guest to order online or place delivery orders.
3. Other duties as required of direct Managers and to support the Marketing Department’s wider efforts.
Duty Statements - Sentences that provide additional information about the tasks associated with each Key Accountability. - How, When, Where
1. Marketing Automation (Klaviyo):
- Conduct planning and execute updates to automated communications to AFG Rewards Plus members, always looking to increase member transaction value and visitation numbers.
- Collaborate with vendors to integrate essential data for the marketing automation platform (Klaviyo).
2. Customer Service - Support in responding to customer enquiries via message or other channels, with a focus on driving conversions, whether table bookings or delivery orders. Track performance, especially from paid visitors to help brand advertising generate as much revenue as possible.
3. Please note:
This role is to undertake other duties from time to time, as requested/required by the Digital & Communication Manager, CMO and Senior Management.
**Chức vụ**: Nhân Viên/Chuyên Viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
Negotiation
Training: internal and external training opportunities; laptop provided
Staff parties, sports days, celebrations, team building, staff discounts, Tet Bonus, Christmas Gifts
**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề
**Yêu cầu công việc**:
Key Selection Criteria -Three to five main criteria to be qualified for this position - Who
1. Strong communication skills in Vietnamese and English.
2. Hands-on experience in advertising on social media channels and Google Ads.
3. Copywriting skill and creative multimedia capabilities - photography/videography, etc.,
4. Analytical and a keen eye for detail.
5. Degree in Marketing or related fields beneficial, but not essential.
6. Strong work ethics and sense of responsibility.
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Digital Marketing
Trung cấp - Nghề
Không yêu cầu
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