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Digital Acquisition Specialist

2 weeks ago

Ho Chi Minh City, Vietnam UOB Vietnam Full time

**About UOB**

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**Responsibilities**:

- Provides input to decisions regarding Vendor/agency selection, development of creative assets, channel testing strategy
- Understands and Works with/within marketing budget, agency and Vendor relationships.
- Supports leadership on assigned campaigns and tracks data to assist in acquisition forecasting and Performance reporting for campaigns
- Works collaboratively with team to achieve campaign and business goals
- Supports campaign Management across existing programs, as assigned by Manager
- Optimizes creative, messaging and acquisition landing pages to generate business results tied to key performance indicators
- Ensures Quality Assurance in ad copies, landing pages, and sitelinks pre and post launch
- Gathers data to ensure Quality Assurance and record retention as per the process manual as required for business audit on a quarterly basis
- Utilizes reporting to ensure key performance indicators are Efficiently met month over month

**Job Requirements**
- 1-2 years of experience hand-on running marketing or digital campaigns for a large global organization
- Digital agency experience is a big plus

**Education**:

- Bachelor’s/University degree or equivalent experience

**Be a part of UOB Family