Campaign Management Lead

4 days ago


Thành phố Hồ Chí Minh, Vietnam Zalo Full time

Hồ Chí Minh

Full-time

**What you will do**:

- Develop and implement content creative in-app campaigns that cater to the preference and cultural nuances of our Vietnamese audiences while aligning with Zalo Video's mission and guidelines;
- Ensure high-quality, engaging content that resonates with the target audience by monitoring content performance, user engagement, and feedback data to identify opportunities for improvement;
- Identify bottlenecks and implement solutions to improve efficiency;
- Collaborate closely with internal cross-functional teams to drive the planning, coordination, and execution of campaigns, content distribution and activations in both in-app and out-app.
- Utilize data-driven insights to refine content planning and enhance user experience and platform success;
- Stay ahead of industry trends and explore new initiatives, special pushes to continually enhance the platform’s content offerings.

**What you will need**:

- o Bachelor's degree or above with 3+ years of experience or above in social media - content marketing or partnerships roles.
- Experience in campaign development from A to Z.
- Strong analytical skills and data driven.

Preferred Qualification:

- Exposure in tech & media industry or other platforms is advantageous.
- Strong sense of trending content in local market.
- Good communications and interpersonal skills
- Ability to manage multiple priorities, quick adaptation & proactive skillset.


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