Campaign Lead

5 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam The Metub Company Full time

Purpose

Lead the planning and execution of integrated social commerce campaigns that combine media, content, affiliates, and e-commerce operations. Ensure every campaign — from product launch to mega-sale event — is delivered on time, on brand, and optimized for sales conversion.

Key Responsibilities

Main responsibilities

1.Campaign Planning & Strategy

  • Translate commercial objectives into clear campaign plans with timelines, budgets, and KPIs.
  • Turn commercial goals into clear campaign plans with timelines, budgets, and KPIs.
  • Design campaign frameworks that integrate
    live commerce, affiliate amplification, paid media, and platform-native activations
    .
  • Campaign design framework integrates
    direct commerce, link amplification, paid media, and native platform activation
    .
  • Align with Commercial Managers on brand priorities, promotions, and product pushes.
  • Associate with the Trade Manager on brand priorities, promotions and product promotion.

2.Execution & Coordination

  • Implementation & Coordination
  • Lead end-to-end execution of campaigns across Media, Store Ops, and Commercial teams.
  • Perform end-to-end campaigns across Media, Store Ops and Commercial teams.
  • Manage campaign calendars (e.g., 11.11, 12.12, brand launches, seasonal promotions).
  • Ensure product listings, creative assets, live shows, and paid media are ready on schedule.

3.Platform & Partner Collaboration

  • Coordinate with platform campaign managers (Shopee, Lazada, TikTok Shop, Tiki) to secure slots and co-marketing opportunities.
  • Partner with brand teams to ensure campaign objectives and content are aligned.
  • Work with brand teams to ensure campaign goals and content are aligned.

4.Performance & Optimization

  • Track campaign KPIs: GMV, ROI, conversion rates, media efficiency, and engagement.
  • Identify learnings and apply optimizations for future campaigns.
  • Share post-campaign reports with actionable insights.

5.Team Leadership & Process

  • Mentor and guide Campaign Executives or cross-functional contributors.
  • Standardize campaign workflows, checklists, and reporting templates.
  • Act as the
    central point of accountability
    for campaign delivery.
  • Serve as
    central point of accountability
    for campaign delivery.

Qualifications

  • 4–6 years of experience in
    campaign management, trade marketing, or digital marketing
    (social commerce/e-commerce preferred).
  • Strong track record in planning and executing
    multi-channel campaigns
    .
  • Experience working with
    e-commerce platforms and retail media
    (Shopee, Lazada, TikTok Shop).
  • Excellent project management skills: highly organized, deadline-oriented, detail-oriented.
  • Strong communicator, able to align multiple teams and stakeholders.
  • Analytical and results-oriented; comfortable with campaign performance dashboards.
  • Fluent in Vietnamese; English proficiency is a plus.

  • Campaign Lead, M-Commerce

    5 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Metub Network Full time

    LOCATIONHo Chi MinhYEARS OF EXPERIENCE6EMPLOYMENT TYPERegularCLOSES ON30 Nov, 2025Purpose Lead the planning and execution of integrated social commerce campaigns that combine media, content, affiliates, and e-commerce operations. Ensure every campaign — from product launch to mega-sale event — is delivered on time, on brand, and optimized for sales...

  • Influencer Campaign Manager

    5 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Amplify Full time

    Amplify is one of Asia Pacific's leading digital entertainment companies. We're a young ambitious company focused on redefining what an entertainment business looks like for the 21st century. At Amplify, we create and build commercial and audience opportunities for some of Australia and Asia's biggest online creators through media partnerships, live events,...

  • Marketing Campaign Strategist

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam TikTok Full time $60,000 - $90,000 per year

    ResponsibilitiesAbout the teamThe SEA Integrated Marketing (IMC) team designs and delivers integrated marketing, communications, and campaign strategies that resonate with diverse audiences across Southeast Asia. We build brand awareness, drive user engagement, and enhance the overall shopping experience. From launching sales-boosting mega campaigns (e.g and...

  • Growth Campaign Planning

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Shopee Full time $40,000 - $80,000 per year

    We are looking for a Senior Campaign Planning to drive user acquisition, retention, and churn prevention through growth strategies including promotion & non-promotion. This role focuses on optimizing the user lifecycle using data-driven promotions and ensuring efficiency in campaign execution:Plan and execute promotion strategies to acquire, retain, and...

  • Campaign Operations Executive

    7 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam TotallyAwesome Full time

    WHO ARE WE?Our vision is to transform human behaviour into actionable intelligence.SQREEM is a leading Cognitive AI company specialising in delivering Behavioural Intelligence, a transformative approach to understanding, mapping, and predicting human behaviour.Using our proprietary Cognitive AI model, we process over 4 billion unrelated and unstructured data...

  • Campaign Delivery Manager, Customer Strategy

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Prudential Plc Full time ₫15,000 - ₫25,000 per year

    Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our...

  • Campaign Delivery Manager, Customer Strategy

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Prudential Vietnam Assurance Private Ltd. Full time $42,000 - $80,000 per year

    Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our...

  • Campaign Delivery Manager, Customer Strategy

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Prudential Full time ₫12,000,000 - ₫30,000,000 per year

    Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our...

  • IMC Lead

    2 days ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Dentsu Full time

    The IMC Lead is a strategic role responsible for orchestrating integrated marketing communications across multiple channels. With around 8 years of experience, the IMC Lead brings solid expertise in campaign strategy, stakeholder engagement, and cross-functional leadership. This role ensures campaigns are insight-driven, seamlessly executed, and deliver...

  • Creative Lead

    2 weeks ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam SAI Digital Full time $40,000 - $120,000 per year

    Location:Ho Chi Minh City, HybridThis role is part of SAI Digital, a Concentrix company. We use creativity to make technology work for people. You'll lead creative across everything from integrated campaigns to social posts, while working in an environment where CX technology and creative problem-solving intersect.WHO ARE WE?SAI Digital uses creativity to...