Growth Campaign Planning
3 days ago
We are looking for a Senior Campaign Planning to drive user acquisition, retention, and churn prevention through growth strategies including promotion & non-promotion. This role focuses on optimizing the user lifecycle using data-driven promotions and ensuring efficiency in campaign execution:
- Plan and execute promotion strategies to acquire, retain, and reactivate users at different lifecycle stages.
- Optimize promotion schemes to maximize efficiency and impact on user growth.
- Lead cross-functional growth initiatives, working with Business Intelligence, Product, and Operations teams to drive execution.
- Analyze user behavior and conversion funnels to refine strategies.
- Monitor key performance metrics (KPIs) and provide insights for continuous optimization.
- Manage in-app & out-app marketing assets supporting users growth execution, ensuring seamless and timely campaign execution.
- Identify and troubleshoot campaign issues, optimizing performance proactively.
- Conduct market research, competitive analysis on users-related trends to provide actions & initiatives for users growth
- Other tasks as assigned by the line manager.
Requirement:
- University graduate with a relevant bachelor degree
- At least 3 years of experience in user growth or promotion strategy in fintech, e-commerce, or tech.
- Strong skills in promotion planning, lifecycle optimization, and campaign efficiency.
- Data-driven mindset with strong problem-solving and stakeholder management skills.
- Strong analytical, critical thinking with a goal oriented attitude
- Solid computer skills, especially in Google Sheets and Excel.
- Proficiency in Power BI and SQL is a plus
- Excellent written and verbal communication skills in English
- Entrepreneurial spirit, self-motivated and independent learner
- Ability to multitask, meet deadlines, attention to details and thrive in a fast-paced environment.
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