User Growth Specialist

2 weeks ago

Hà Nội, Vietnam Tập đoàn FPT Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
About FPT Healthcare:
Overview:
**Responsibilities**:
1. Brand & Community Growth
- Develop engaging medical content to attract and retain app users.
- Collaborate with local Vietnamese KOLs and influencers to increase brand credibility.
- Manage Facebook/Zalo engagement strategies to foster active user communities.
- Enhance app visibility through media partnerships and public events.

2. Medical Content Strategy
- Develop a multi-platform content ecosystem (YouTube Shorts, TikTok, Hello Bacsi).
- Implement a content strategy mix:

- 60% Basic health education (Disease Encyclopedia).
- 30% Scenario-based guides (Online consultation tutorials).
- 10% Trending health topics (e.g., dengue fever protection).
- Optimize content distribution and track performance metrics (CTR, shares, engagement).

3. SEO & Organic Growth
- Improve Google/Cốc Cốc search rankings for high-intent medical keywords.
- Scale Zalo community growth via referral programs and engagement-driven initiatives.

4. Data-Driven User Optimization
- Identify high-value patient segments (chronic diseases, repeat visits).
- Use Heatmap and analytics tools to enhance user experience and optimize conversion funnels.

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Attractive income according to ability.
- Full benefits according to labor law.
- Annual health care; FPT care health insurance for employees (Support for medical examination and treatment costs at all hospitals); Taking care of the spiritual life of employees and relatives, etc.
- Friendly, open, young working environment, unique culture.
- Annual leave, holidays and participate in large-scale cultural activities of the Corporation

**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề

**Yêu cầu công việc**:

- 3+ years of experience in user growth, digital marketing, or community engagement.
- Proven track record in scaling medical platforms or managing health-related digital communities (50,000+ followers preferred).
- Strong understanding of Vietnamese medical content regulations and industry trends.
- Experience working with medical influencers, hospitals, or MCN organizations is a plus.
- Proficiency in Facebook, TikTok, YouTube, Zalo growth strategies.
- Data-driven mindset with strong analytical, communication, and execution skills.

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Marketing,Truyền Thông/Báo Chí,Truyền Thông/PR/Quảng Cáo

Trung cấp - Nghề
Không yêu cầu

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