Performance Marketing Specialist

**Job Title**: Performance Marketing Specialist**Location**: Hanoi, Vietnam**Employment Type**: Full-time**Department**: Marketing Team

**Job Summary**:
Secomus is a leading SaaS company specializing in **e-commerce solutions on Shopify**. Our products serve **hundreds of thousands of merchants** in the USA, Canada, and Europe, helping them boost sales and grow their businesses.

We are looking for a **Performance Marketing Specialist** to take charge of our **paid services**and drive **high-quality user growth**. This role is perfect for someone with hands-on experience in **Google Ads and Google Merchant Center** who thrives on data-driven optimization and performance marketing strategies.

You will be responsible for **setting up, analyzing and managing**our clients’ **Google Merchant Center accounts** ensuring success rate and customers’ satisfaction. This role also offers an opportunity to collaborate with **customer support and product teams** to optimize conversion and retention.

**Key Responsibilities:Performance Advertising (Primary Focus)**
- **GMC Account Management & Optimization**: Take full ownership of managing customers’ Google Merchant Center accounts, optimizing for product visibility, clicks, and revenue.
- **Performance Analysis & Improvement**: Conduct deep-dive analysis of campaign performance metrics (CTR, CPC, CPA, ROAS) and continuously provide recommendations for improvement and optimization.
- **Issue Resolution & Troubleshooting**: Proactively identify and fix issues related to accounts, product feeds, and policy violations within Google Merchant Center.
- **Research & Trend Monitoring**: Stay updated on advertising best practices, Google Ads algorithm changes, and new PPC trends to maintain a competitive edge.
- **Customer Support & Communication**: Directly communicate with customers to support them with Google Merchant Center issues, provide consultation, and ensure customer satisfaction.

**Growth & Data-Driven Marketing**
- **Work closely with the Customer Support and Product team** to improve customer acquisition, activation, and retention.
- **Suggest and test innovative strategies** based on insights from Shopify App Store Ads and Google Ads performance.

**Requirements:Experience & Skills**

**Must have**:

- At least **1-2 years of experience** in a similar role **(Performance Marketing, PPC Specialist, E-commerce Specialist)**, with a strong focus on managing **Google Merchant Center** and **Google Shopping Ads**.
- Deep understanding of **performance marketing metrics (CTR, CPC, CPA, ROAS)** and how to optimize them.
- Proven ability to troubleshoot and resolve common **GMC errors (e.g., misrepresentation, GTIN issues, price mismatches, policy violations)**.
- Strong data analysis and problem-solving skills.
- Excellent communication skills (both verbal and written) to work effectively with clients. Proficiency in English is essential.
- Proactive, highly responsible, and able to work both independently and as part of a team.

**Bonus points for**:

- Experience working with the Shopify platform.
- Google Ads certification.
- Experience working in an agency or SaaS (Software as a Service) environment.

**Benefits**
- Competitive salary, up to **20M VND** per month
- **Performance-based bonus** to reward high achievers
- **Salary review** after 6 months of employment
- **12 annual leave days**, with options to carry over unused days or request a payout
- Health insurance package
- **Company-sponsored wellness programs** (including dancing, swimming, gym training, and other activities)
- Annual company vacation and team-building events
- Opportunities for **on-the-job training** and professional growth
- A **dynamic and fast-growing work environment** focused on innovation and collaboration

Pay: 15,000,000₫ - 20,000,000₫ per month