Executive, Paid Social

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a **Executive, Paid Social** to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

**Reporting of the role**
This role reports to Manager, Paid Social

**3 best things about the job**:

- Be a game-changer Create an outstanding team by building an unrivalled biddable media delivery capability in the market that can deliver demonstrable competitive advantage.
- Building best practice: Setting the benchmark for how each of the performance media channels delivery models to ensure client KPIs are achieved with a best-in-class quality assurance approach an inbuilt continual improvement
- Collaborate with world class agencies: Partner your team with the GroupM media agencies to deliver a fully integrated service model

**In this role, your goals will be**:
**In three months**:

- You will have solid comprehension of your campaign pipeline and task status
- You will have foundational knowledge of GroupM Nexus's tools and processes.
- Started execution and optimization of digital campaigns on a daily basis
- Take charge of assigned brands’ digital execution across channels
- Expertise in reporting and invoicing processes

**In six months**:

- You will be confident execution plans using platform based tools, analytics dashboards
- Be an expert in optimizing digital campaigns across channels to deliver KPIs
- You will have set up a data driven performance plan framework for your clients, to increase their campaigns effectiveness.

**In 12 months**:

- Run the show all by yourself with guidance/direction from your Line Manager
- Start working on enhancing internal and external relationships.

**What your day job looks like**:

- Execute Social campaigns on major platform (e.g. Facebook, LinkedIn, Twitter) for all GroupM agencies
- Support managers on full funnel planning tactics for Social activation (awareness, consideration and conversion touchpoints including eCommerce requirements) across multiple Paid Social platforms both core platforms (e.g. Facebook, LinkedIn, Twitter) required and secondary platforms (e.g. LINE, TikTok, Snapchat, Pinterest is highly recommended)
- Implement Social campaign activities for established local and global brands across multiple industries. Implement Social campaign activities for established local and global brands across multiple industries
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Attain Facebook Blueprint Planner and Buyer certifications
- Attain Twitter Flight School Badges
- Any other project or tasks as assigned from time to time

**What you’ll bring**:

- Bachelor’s degree or diploma in majors as Media & Advertising, Mass Communication, Digital Marketing, Computer Science or equivalent experience
- Any working experience in Digital Marketing or relevant internship programs
- Proficient with Microsoft Excel and PowerPoint
- Strong desire to learn and grow
- Effective communication skills and ability to adjust to a fast-changing environment
- Team player - able to receive and provide feedback professionally, thrive in a team environment and able to work collaboratively
- Passionate about digital media and technology and eager to keep learning
- Strong analytical, creative thinking, problem solving and time management skills
- Strive for excellence demonstrated by a commitment to continuous improvement, taking initiative and delivering results despite constraints Knowledge of digital marketing or hands-on execution experience across any Social platforms preferred
- Proactively seek feedback on your work to take it to the next level
- Detail oriented, meticulous, responsive to deadlines and able to multitask
- Ongoing interest in digital marketing, industry trends, best practices and emerging technologies

**More about GroupM**

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

**About Vietnam**
- It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ads spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 64% during 2024. With a population of more than 100 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam