Hn, Aov] Senior Campaign Marketing

Hanoi Esports Experienced (Individual Contributor)

**Unleash the Power: Join Our Arena of Valor Marketing Team**

Are you ready to take your creativity to the next level? At **Garena Arena of Valor (AOV)**, we’re looking for passionate and driven marketers to join our team, where ideas turn into impactful campaigns that inspire millions of players. This is your opportunity to be part of something meaningful — pushing boundaries, creating unforgettable experiences, and shaping the future of gaming through innovative marketing.

**About Our Position**

We are looking for a **Senior Associate, Campaign Marketing**to join our team in Hanoi. In this role, you will craft and lead dynamic **marketing campaigns**— from launching new products and collaborating with KOLs, to creating impactful content and amplifying our presence across media channels. Your work will play a vital role in shaping the AoV brand experience and inspiring millions of players across the gaming community.

**Job Description**:

- **IMC Planning**:Propose targets, develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results.
- **IMC Execution**:Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.
- **Campaign Management**:Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
- **Partnership Management**:Build and maintain relationships with third-party partners supporting Garena’s marketing and publishing.

Job Requirements
- **Experience**:Minimum 3 years in end-to-end strategic marketing with extensive experience in digital marketing, campaign management
- **Background**:Bachelor's degree from reputable universities or equivalent practical experience
- **Project Management & Stakeholder Management**:Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams.
- **Data Proficiency**:Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions.
- **Creative Vision & Execution**:Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery.
- **Marketing & Brand Metrics**:Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health), with the ability to set targets and evaluate performance effectively.

**APPLICATION FORM GUIDANCE**:

- **Your CV**
- **Your Portfolio**/Show-reel/Any type of documents showing your significant projects with specific information regarding your role and campaign impact

Ready to level up your career? Join us and let's conquer the arena together

**What We Offer**
- Impactful & Challenging Work: Join a dynamic environment where your contributions can shape the gaming experiences of millions.
- Opportunities for Growth: Embark on a journey of personal and professional development across various business tracks.
- Vibrant Culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard.
- Autonomy: Take charge of your projects and make your mark on the gaming industry.
- Competitive Package: Enjoy competitive salaries, modern facilities, office perks, and medical benefits.