User Acquisition

1 week ago

Thành phố Hồ Chí Minh, Vietnam Athena Studio Full time

**I. KEY JOB DUTIES**
- Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV, and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
- Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
- Generate detailed spending, and performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.
- Collaborate effectively with multiple internal teams (creative design, marketing, product).
- Stay up to date on the latest industry trends, and emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks.

**II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES**

**_ KNOWLEDGE:_**
- Definition of metrics and their relationship in analyzing digital ad campaigns
- Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift,...)
- Fundamental concepts of Marketing & Business
- Experience in creative production or marketing idea pitching
- Fundamental concepts of ASO

**_ SKILL:_**
- Good at mathematics
- Fluent in English (daily interactions with international partners)
- Advanced Excel skills
- Experience setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
- Experience in using marketing tools
- Experience in using project management tools & framework
- Experience in using tools to analyze data

**_ ABILITY:_**
- Logic & analytical thinking
- Self-learning skill
- Manage to deliver results in the timely manner
- Creative and independent in problem-solving

**_ ATTITUDE:_**
- Data-driven mindset
- Carefulness and detail-oriented
- Optimize and automation mindset
- Passionate in the gaming industry and digital marketing
- Highly self-motivation and self-management

**III. WHY YOU’LL LOVE WORKING HERE**
- Great facility to work. You will have a MacBook and extra high-definition screens
- Premium health insurance package and annual medical check-up
- Sponsorship for training courses
- Interesting activities: gyM/Fitness club at work, English club, corporate social responsibility events...
- Attractive signing bonus for important positions
- With regular discussions with the CEO, founders, and executives of the company, you will have a lot of opportunities to learn from experts in their fields
- Annual bonus and project bonus
- International opportunity to expose and grow
- At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
- Full labor insurance (social, health, unemployed)
- Annual leave 12 days / sick leave 2 days / remote work 12 days
- Free food & drinks, kitchen at work, PlayStation after work
- Friday evening party, happy hour, team activities, and awesome parties

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