Senior Marketing Specialist

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam LARION Full time

**I. What you’ll do**

**Develop and Implement SEO Strategies**:

- Plan and execute effective SEO strategies to enhance the company’s website rankings on search engines.
- Conduct keyword research, optimize content, and ensure website compliance with SEO best practices (on-page, off-page, and technical SEO).
- Monitor, analyze, and report on SEO performance metrics (Organic Traffic, CTR, Conversion Rate).

**Content Management and Marketing Campaigns**:

- Collaborate with the Content Team to create engaging and SEO-friendly content aligned with business goals.
- Support the development of marketing campaigns to increase brand awareness and attract potential clients.

**Digital Marketing**:

- Analyze data using tools such as Google Analytics, SEMrush, and Ahrefs to improve marketing efficiency and performance.

**Market Development Support**:

- Create marketing materials (website content, brochures, case studies) to support client acquisition strategies.
- Work closely with the Sales team to align messaging and ensure a consistent approach in client engagement strategies.

**II. What you’ll bring**

**Experience**:

- At least 3-5 years of experience in Marketing, with hands-on expertise in SEO (preferably in IT Outsourcing or tech companies).

**Education**:

- Bachelor’s degree in Marketing or a related field.

**Marketing Knowledge**:

- Solid understanding of Marketing principles, with strong experience in B2B Marketing.

**SEO Skills**:

- Proficient in on-page, off-page, and technical SEO.
- Skilled in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

**Marketing Skills**:

- Strong grasp of Content Marketing, Digital Marketing, and online communication channels.
- Experience with Google Ads and Social Media Marketing is a plus.

**Language Skills**:

- Strong English communication and writing skills (equivalent to IELTS 6.5 or higher).

**Teamwork**:

- Excellent collaboration skills, able to work effectively with Sales, Content, and Development teams, and manage projects.
- Creative, proactive, and strategic thinker. Knowledge of the IT or IT Outsourcing industry is a significant advantage

**III. Why you’ll love working here**

**1. Workplace**
- Working with specialists from all over the world provides you with a fantastic opportunity to expand your skill set.
- Culture of openness and honesty in which individuals are respected and encouraged to achieve their full potential

**2. Benefits comprise**
- 13th month salary and attractive performance bonuses
- Premium Healthcare and Accident insurance
- Annual health check package
- Lunch allowance, Free parking
- Advanced technical, English and soft skills training to assist your career development
- Annual Company trip and Teambuilding
- Engaging monthly events: Happy Gathering, Mini Game, Birthday Celebration, Party, etc.
- A spacious and fully equipped pantry for your most comfortable meal time
- A wide range of sports and social activities: Football, Badminton, Running, Yoga, Tech clubs, Charity, etc.
- Chance to be honored quarterly and annually with recognition awards for individuals, teams, seniority, etc.
- Company supporting funds to ease your personal loans of Home, Vehicle, Tuition, etc.

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