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Product Analytics
2 weeks ago
**Reports To**: The Product Analytics will report to the Development Manager
**Job Overview**:
We are looking for a Product Analytics who should understand various digital touchpoints, and drive the digital experience and highly effective digital campaigns. This job requires critical thinking, and a data-driven mindset and gives valuable insight. Defining product vision, managing product development process, and ensuring that the product meets customer needs.
**Job requirement**
**Responsibilities and Duties**:
- Using various datasets from various sources (Google Big Query, MySQL.) to analyze web, app, ads campaign performance, and user experience to present the findings to stakeholders.
- In charge of the Google Marketing Platform (Google Analytics, Google Tag Manager, Google Data Studio)
- Own the tag management data layer & analytics data model, ensuring high, reliable data quality.
- Define appropriate success metrics/KPIs and measure them for performance in close coordination with our product teams
- Support our product teams to make data-informed decisions for new products, product improvements & feature development
- Create analytics, reports and dashboards based on user behavior to generate valuable insights and identifying potentials to proactively drive products forward with user-centric development.
- Come up with conversion optimization strategies, analyze A/B testing and communicate results and provide recommendations.
- + 1 year of experience in Marketing Analytics, Data Analytics.
- Familiarity with SQL is a must.
- Familiarity with Google Tag Manager, Google Analytics is the big plus.
- Ability to work within a team and independently.
- Strong organizational, time management, and analytical skills.
- Willing to learn mindset.
- Comfortable with using English at work.
**Benefits**
- An exciting opportunity to work in a friendly and international working environment.
- 13th Month Salary.
- Annual Health Checkup.
- Attractive Health Care Insurance Package.
- 14-16-18 Days Paid Annual Leave