Data & CRM Lead

3 days ago

Thành phố Hồ Chí Minh, Vietnam Nestlé Full time

**POSITION SNAPSHOT**
- Location: Head Office, Ho Chi Minh City
- Company: Nestlé Viet Nam

***
Lead the Data CRM practice to spearhead our initiatives by leveraging advanced tools and strategies that enhance personalization, optimize digital media buying, and drive ROI across the entire marketing funnel, while ensuring our Loyalty programs contribute to business growth. Collaborate with marketing and business leaders to harness data for effective digital strategies and support our vision for digital transformation.

**MAIN DUTIES**
- Develop multi-brand and brand omni-channel Data & CRM Strategy which includes analyzing macro trends, changing consumer behaviors, business needs and technology.
- Craft Brand Experience Journeys, strategic CRM Use Cases/Automated User Flows and touchpoint optimization plan with stakeholders and agencies to boost brand loyalty, advocacy, and demand.
- Design and oversee Nestle membership/loyalty program with integrated brands engagement and purchase trigger to boost brand and O2O engagement and conversion.
- Define and discover new initiatives to achieve the consumer recruitment and loyalty target with efficiency optimization.
- Develops consumer data models, equips teams with robust databases, and deploys scalable solutions to enhance communication and maximize data value
- Build and govern Nestle data CRM technology stack and digital ecosystem of each Brand to facilitate brand activation in building relationships with members and their lifetime value.
- Act as the guardian of the Data SOP together with Local IT & Legal in mitigating risk in CRM & Data processing activities. Act as a liaison between technical teams and business stakeholders to translate CRM requirements into actionable plans and solutions.
- Drive the capability of Data & CRM via facilitating workshops, training, and best practice sharing.

**REQUIREMENTS**
- Possess a recognized university degree in law or a related field, with a minimum of 3-5 years of academic experience, or demonstrate equivalent knowledge acquired through.
- Strong expertise in CRM and data-driven marketing field. Experience in Social Media and/or eCommerce in addition is a plus.
- Must have a strong understanding of technical knowledge in the Data and CRM field.
- Ability to analyze, interpret and react to real-time trends and data.
- Proven track record in delivering complex digital marketing projects at the intersection of brand, data and technology.
- Has consistently demonstrated success in a number of challenging and diverse business situations.
- Strategic vision on digital brand development.
- Good Internet & social platforms technical and functional knowledge.
- Experience in managing signals to interpret and react
- Project management skills.
- Strong relationship management skills and ability to lead, manage and collaborate with cross-functional teams.

Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please talk to your recruiter so we can support you effectively. All information will be treated confidentially.

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