Senior Kol Management Program Planning

1 week ago

Thành phố Hồ Chí Minh, Vietnam Shopee Full time

Department Marketing
- LevelExperienced (Individual Contributor)
- LocationVietnam - Ho Chi Minh City

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Develop and implement strategic initiatives to enhance awareness of Shopee Affiliates program, cultivate KOL growth, and foster long-term retention throughout KOL/KOCs journey
- Collaborate closely with cross-functional teams to align KOL programs with broader business objectives
- Handle issues & ensure smooth program operations, align expectation between external & internal teams
- Monitor & keep track programs progress/pitching status/KOL performance/KPIs, understand what’s good to improve or what’s falling behind
- Analyze data to identify areas for improvement, optimize performance, and demonstrate the return on investment of KOL programs
- Deliver performance reports / presentations to high levels & other tasks assigned by team leads
- Stay ahead of the curve by staying informed about the latest influencer marketing trends and best practices

**Requirements**:

- At least 2-3 year experience in project management, strategy planning, preferably in Marketing field
- Logical thinking, problem-solving skills, numerical and analytical skills
- Excellent planning, organizational, and time management skills with the ability to multitask
- Ability to support and contribute to independent projects from start to finish
- Independent thinker who is also a reliable team player and can collaborate effectively with stakeholders
- Advanced proficiency in Microsoft Excel, Google Sheets and Google Slide
- Having knowledge of Affiliate Marketing / e-commerce industry is a plus

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