Beauty & Wellbeing Vietnam Dcommerce Lead

Job Purpose:
To develop and lead the Beauty and Wellbeing ’s eCommerce strategy, driving sustainable growth, profitability, market share, and shopper engagement across all digital platforms, ensuring alignment with overall business objectives.

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Key Responsibilities:
1. Strategic Leadership & Business Planning
- Develop and implement the BW and Beauty and Wellbeing eCommerce strategy in line with company goals.
- Drive channel vision, strategic priorities, and long-term plans to maximise growth opportunities.
- Identify and evaluate new eCommerce business models, partnerships, and channels.

2. Commercial & P&L Management
- Deliver revenue, profitability, and market share targets for the eCommerce channel.
- Lead annual budgeting and forecasting for eCommerce sales and trade investments.
- Optimise trade spend and promotional investments to maximise ROI.

3. Customer & Platform Management
- Build strategic partnerships with key eCommerce platforms (e.g. Shopee, TikTok Shop, Lazada) at senior management levels.
- Lead Joint Business Planning (JBP) negotiations with platforms to drive mutual growth.
- Ensure execution excellence in assortment, pricing, content, and promotions.

4. Team Leadership & Capability Development
- Build, lead, and develop a high-performing eCommerce team including Key Account Managers, eCSP, and Digital Content Executives.
- Coach and mentor team members to enhance eCommerce knowledge, skills, and execution capabilities.

5. Cross-Functional Collaboration
- Work closely with Marketing, Supply Chain, Finance, and IT to deliver integrated eCommerce plans.
- Champion eCommerce within the organisation, driving digital transformation and omnichannel initiatives.

6. Shopper Experience & Conversion Optimization
- Oversee online merchandising, digital content, and shopper engagement strategies to maximise conversion rates.
- Lead initiatives to improve online availability, content accuracy, ratings & reviews, and last-mile delivery experiences.

7. Data Analysis & Insights
- Monitor and analyse channel performance, shopper trends, and competitor activities to inform strategic decisions.
- Drive a data-driven culture within the eCommerce team for continuous optimisation.

8. Innovation & Digital Transformation
- Identify and implement new digital tools, technologies, and processes to enhance operational efficiency and shopper experience.
- Lead pilots and test-and-learn initiatives for emerging eCommerce opportunities (e.g. live commerce, social commerce).

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Key Performance Indicators (KPIs):

- Total eCommerce sales value and growth vs. target
- Market share in eCommerce channel
- Gross margin and trade spend ROI
- Digital shelf metrics (availability, content accuracy, visibility)
- Online conversion rate and shopper engagement
- Successful execution of Joint Business Plans with platforms
- Team capability and engagement scores

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Qualifications & Experience:

- Bachelor’s degree in Business, Marketing, or related field; MBA is an advantage.
- Minimum 8-10 years of experience in FMCG or Retail, with at least 3-5 years in senior eCommerce leadership roles.
- Proven track record of developing and executing eCommerce strategies delivering strong commercial results.
- Strong leadership, strategic thinking, and negotiation skills.
- Excellent understanding of eCommerce platforms, digital marketing, and shopper behaviour.
- Highly analytical, data-driven, and results-oriented.

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Competencies:

- Strategic leadership & visioning
- Commercial & financial acumen
- Digital & eCommerce expertise
- Team leadership & talent development
- Influencing & stakeholder management
- Data analysis & insights-driven decision making
- Change management & innovation