Sales Manager, Coats Digital

**Date**:31 Dec 2024

**Location**: VN

**Company**:Coats

**ROLE PROFILE**

The Sales Manager role exists to drive revenue growth and strengthen Coats Digital's position within large, high-value enterprise customers in the country that they are operating in. By developing deep relationships, understanding customer challenges, and delivering tailored solutions, the Sales Manager ensures that customers maximize the value of Coats Digital’s products, such as FRP (Fast React Plan) and GSD (General Sewing Data). This role is critical to achieving Coats Digital’s goals of expanding market share via targeted segmentation of high value customers, driving customer satisfaction, and increasing adoption of our digital solutions in the apparel manufacturing industry. Through strategic account management and consultative selling, the EAM contributes directly to the company’s mission of becoming the industry leader in digital transformation and delivering sustainable business growth in the top of the pyramid segment of the market.

**KEY RESPONSIBILITIES**
- **Account Management and Growth**:

- Develop and execute comprehensive account plans to achieve revenue targets and grow customer relationships within the Coats Digital Platinum Account Customers segment.
- Identify upsell, cross-sell, and expansion opportunities within existing Platinum accounts.
- **Consultative Selling**:

- Understand customer pain points, business objectives, and operational challenges.
- Present Coats Digital’s solutions to address customer needs and deliver measurable value.
- **Customer Engagement**:

- Serve as the primary point of contact for enterprise customers, ensuring timely and effective communication.
- Conduct regular business reviews and strategic meetings to maintain alignment with customer goals.
- **Sales Execution**:

- Manage the entire sales cycle, from lead qualification to negotiation and closing.
- Prepare and deliver compelling proposals, presentations, and product demonstrations.
- **Collaboration with Cross-Functional Teams**:

- Work closely with **Pre-Sales Consultants**, **Technical Support**, and **Customer Success Managers** to ensure seamless execution of sales strategies.
- Coordinate with Product and Marketing teams to provide customer feedback and stay informed on product developments.
- **Market and Competitive Analysis**:

- Stay informed about industry trends, competitor activities, and market dynamics in the apparel manufacturing sector.
- Use insights to inform sales strategies and positioning.
- **Forecasting and Reporting**:

- Maintain accurate sales forecasts, pipeline data, and account activity in the CRM system (e.g., Salesforce).
- Provide regular reports on account performance, opportunities, and challenges.

**QUALIFICATIONS & EXPERIENCE**
- **Education**:

- Bachelor’s degree in business, Sales, Marketing, or a related field. MBA is a plus.
- **Experience**:

- Minimum of **5-7 years** of experience in enterprise sales or account management, preferably in B2B SaaS or enterprise software.
- Experience in the **apparel manufacturing, supply chain, or ERP sectors** is highly desirable.
- **Skills**:

- Proven ability to achieve and exceed sales targets.
- Strong consultative selling, negotiation, and relationship-building skills.
- Excellent communication and presentation skills.
- Proficiency in CRM tools (e.g., Salesforce) and Microsoft Office Suite.
- **Attributes**:

- Results-driven, proactive, and self-motivated.
- Strong problem-solving and strategic thinking abilities.
- Ability to work independently and collaboratively in a team environment.
- Willingness to travel within the region as required.- Experience working in both the fashion and apparel industry and supply chain software solution company and promoting value through customer experience.- At least 5-7 years of technical experience is required, as this role is required to communicate effectively to existing technical users of the software product and service to be sold or supported._- Working hybrid_