Category Marketing Manager

5 days ago

Ho Chi Minh City, Vietnam Talentnet Full time

FMCG

**RESPONSIBILITIES**:
**Category/Group Brands planning and Development**:

- Developing total strategic mid
- and long
- term direction for the assigned categories in order to achieve annual, and long-term sales, profit and marketing objectives.
- Leading the category planning process, monitors, analysis and evaluates market trends and consumer behavior to identify gaps and opportunities for growth.
- Developing strong marketing plans for new and existing products including positioning, pricing strategy, communication and marketing programs.

**Implementation and management**:

- Directing the implementation of approved plans by providing advice and direction to the Brand Team and facilitating coordination with related internal Functions and external third parties.
- Monitoring monthly category budget and P&Ls ensuring that all activities are within budget and financial parameters.
- Overseeing new and ongoing marketing and advertising activities.

**Team management**:

- _Overseeing team operation and keep updating team activities to match with work requirements._
- Providing coaching and help subordinates to develop their career roadmap

**REQUIREMENTS**:

- University Graduate
- Preferred BA in Business Administration, Foreign Trade, Medical / Pharmaceutical/ Economics
- Strong knowledge of category management, marketing and sales principles
- Ability to analyze and develop accurate conclusions to support category decisions based on key data.
- An understanding of the market and consumer insights and trends
- Strong people management and persuasion skills to manage and influence at all levels of the company.
- Excellent communication and interpersonal skills
- 3-5 experience in the position of Senior / Group Brands Manager at MNC in Pharmaceutical/FMCG
- Previous experience in category management is a plus
- Experience of launching new products
- Presentation skill
- Efficient communication skill
- Decision Making skill
- Excellent planning and organizing skills
- Office computer skill (PowerPoint/Word/Excel)
- Thorough understanding of Business and related government regulations
- English: Good communication skills in English, both verbally & written
- Enthusiastic, creative and ability to make influence and active impact
- Keen on work, ability to work under high pressure

**For more information, please contact**:

- Ms. Nguyen Thi Hong Tham (84) 6291 4188 - Ext: 510

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