Expert, Market Research

2 weeks ago

Hà Nội, Vietnam Techcombank Full time

14 May 2025

**Expert, Market Research (40000591)**:

- Category: Marketing Division
- Job Type:

- Facility: Marketing

**Job Purpose**:
The job holder manage external and internal client research projects with quality, time and budget

**Key Accountabilities (1)**:

- Propose plans, research orientations and implementing customer research projects assigned according to the plan and achieving quality:

- Research to serve the construction of financial solutions và customer experiences:
+ Segment customers by sub-segments (based on lifestyle, viewpoints và financial needs)
+ Understand needs, behaviors, painpoints và expectations according to the customer journey of each segment.
+ Survey customers to serve the process of creating overall value positioning for the segment (CVP)
+ Survey customers to serve the process of creating and implementing financial solutions và customer experience
- Research for brand building and development
- Survey on the effectiveness of marketing activities of the whole store: Survey on the effectiveness of digital marketing programs, Brands, Survey on customer engagement (NPS), Survey on service quality (Mystery Shopper).
- Build and manage customer research database.
- Implement comprehensive/in-depth analysis reports at the request of leaders.
- Effectively manage the use of customer research budget of assigned projects.
- Manage the cooperation with customer research service provider of assigned projects

**Key Accountabilities (2)**:
**Key Accountabilities (3)**:
**Key Relationships - Direct Manager**:
Head of Market Research

**Key Relationships - Direct Reports**:
**Key Relationships - Internal Stakeholders**:
Departments in the DivisionaN-1 and members of related business & functional units (CA, CSA, CLPT, HR, iPMO, OnT, Risk), MKT team, departments in TCB, Assistant of other divisions / departments.

**Key Relationships - External Stakeholders**:
Market research companies, data research organizations (GSO, Euromonitor,...)

**Success Profile - Qualification and Experiences**:

- Qualifications
- University, level 3

Expertise
- Understanding of Market Research

Experience
- At least 7 years of experience as an assistant in the banking sector.

Foreign Language
- English, TOEIC 550 or equivalent conversion

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