Expert, Customer Insight

4 days ago

Hà Nội, Vietnam Techcombank Full time

28 Feb 2025

**Expert, Customer Insight (40000217)**:

- Category: Retail Banking Group
- Job Type:

- Facility: Retail Banking

**Job Purpose**:
The job holder support management for the effectiveness of assigned customer portfolio

**Key Accountabilities (1)**:

- Customer and Industry Insights
- Design and deploy offerings and CVP/ business orientation at sector/activities, sub-segment, and/or partnerships level through conducting thorough understanding of customer needs and competitive landscape and market trend for acquisition, deepening and retention of customers
- Conduct research, in-depth interview, survey, focus group meetings to understand the characteristics and demands of customers as well as validate CVP/offerings with customers
- Embed clear CVP communication, sales pitch book / playbook across channels
- Collaborate with related teams for sector level / value chain CVP design and deployment
- Support RM in BCA writing on industry and market sentiment

**Key Accountabilities (2)**:

- Leads Generation và Management
- Generate new-to-bank (NTB) leads with suitable CVP/offering for frontline through developing relationships with associations, industrial zones / economic zones authorities, and embed CVP for partnership and value chain customers
- Leverage MM/USME segment value chain and generate leads for SME/MSME segment

**Key Accountabilities (3)**:
**Key Relationships - Direct Manager**:
Head of Function; Director, Business Segment; Senior Manager, Business Segment

**Key Relationships - Direct Reports**:
N/A

**Key Relationships - Internal Stakeholders**:
Other units in division, other units in TCB

**Key Relationships - External Stakeholders**:
Customers, organizations, business associations, state agencies (GSO, tax authorities...)

**Success Profile - Qualification and Experiences**:

- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
- Priority to have a master's degree or higher
- Minimum 8 years in the position related to financial analysis / credit / market research, marketing of finance and banking
- Prioritize work experience related to corporate customers
- Mimimum TOEIC 650 or equivalent

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