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Vn] Head of Affiliates

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam Intrepid Full time

**About Us**

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful ecommerce business end to end.

**The Role**
We are seeking an experienced and strategic **Head of Affiliate Marketing** to lead the development, execution, and performance optimization of our affiliate marketing initiatives within the **Live Commerce** division. This leadership role is critical in scaling affiliate-driven growth by building a high-performing network of creators and influencers across platforms like TikTok, Shopee, Lazada, Instagram, and YouTube.

**Key Responsibilities** **Strategy Development**
- Develop and execute scalable affiliate marketing strategies to drive GMV, conversions, and ROI.
- Identify and prioritize creator profiles, content categories, and target audiences for impactful campaign deployment.
- Continuously monitor industry trends and platform updates (e.g., TikTok Affiliate Program) to inform innovative strategies.
- Build structured onboarding and engagement frameworks for affiliate creators and influencers.

**Performance Management**
- Define, monitor, and report on KPIs such as GMV, conversion rates, affiliate ROI, and content performance.
- Analyze campaign results and optimize tactics based on data-driven insights.
- Deliver regular reports to clients and internal teams, highlighting performance, learnings, and optimization plans.
- Oversee seamless execution of affiliate activities including payout management, tracking, and reporting.

**Team Leadership**
- Supervise and mentor the Creators Manager, setting clear objectives and providing development support.
- Lead recruitment, training, and performance management for team members involved in affiliate operations.
- Foster a collaborative, results-driven team environment aligned with live commerce goals.

**Affiliate Network Growth**
- Build and maintain a strong network of affiliate creators and influencers across relevant social platforms.
- Negotiate partnership terms, ensuring competitive and sustainable compensation models.
- Create retention strategies and incentive programs to engage and reward high-performing affiliates.
- Collaborate with the Creators Manager on outreach, onboarding, and community engagement initiatives.

**Cross-Functional Collaboration**
- Partner with the Live Commerce and Content teams to align affiliate activities with livestream campaigns and editorial strategies.
- Work closely with performance marketing to amplify affiliate reach and maximize ROI.
- Engage with platform partners to stay current with tools, features, policies, and best practices in affiliate marketing.

**Qualifications and Experience**
**Education**:

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

**Experience**:

- Minimum of 6 years in affiliate marketing, influencer marketing, or digital commerce.
- Proven track record of scaling affiliate programs and managing creator/influencer networks.
- Familiarity with live commerce platforms (TikTok, Shopee, Lazada) is essential.
- Experience leading and developing teams, particularly in high-growth or startup environments.

**Technical Skills**:

- Proficient in affiliate marketing and analytics tools (e.g., affiliate tracking software, Google Analytics, and social media insights platforms).

**Key Competencies**
- **Strategic Leadership**: Ability to craft and implement effective affiliate strategies that drive revenue and engagement.
- **Data-Driven Execution**: Strong analytical skills with a focus on performance metrics and campaign optimization
- **Relationship Management**: Demonstrated success in building strong relationships with creators, influencers, and internal stakeholders.
- **Adaptability**: Comfortable operating in a fast-paced, evolving environment with shifting priorities.

**People Leadership**: Proven ability to lead, mentor, and grow high-performing teams.

**What we offer**:

- Excellent and competitive compensation package
- Professional and open international working environment - culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commerc