Hcvn Omo Added Value Marketing Lead
2 weeks ago
**Job Summary**:
**Key Responsibilities**:
- Develop and execute the long-term OMO added value strategy, aligned with the overall brand vision and business objectives.
- Collaborate with cross-functional teams, including product management, R&D, media planning, creative agencies, and sales, to design and implement effective value-added programs.
- Analyze consumer trends, competitor activities, and market dynamics to identify opportunities for differentiation and growth.
- Create compelling messaging and content that communicates the unique benefits of OMO’s added value offers to consumers.
- Drive execution of campaigns across multiple channels, including TVCs, digital advertising, social media, PR, events, and in-store activation.
- Measure and evaluate the performance of all added value initiatives, using data and analytics to inform future strategies and optimize ROI.
**Qualifications**:
- Bachelor's degree in Marketing or related field. MBA preferred.
- At least 5 years of experience in FMCG marketing, preferably in a large multinational corporation.
- Proven ability to develop and execute successful added value strategies that drive sales growth.
- Strong understanding of consumer behavior, shopper insights, and market dynamics.
- Excellent communication and presentation skills, both written and verbal.
- Ability to work collaboratively within a team environment and build strong relationships with stakeholders at all levels.
- Fluency in English is essential for this role.
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