Brand Manager
6 days ago
**The role**
- Manage and grow Brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms
- Achieve brand share and profitable NPS/profit growth targets through translation of brand & marketing plans into market-implementation and customer plans (with potential for tailor-made activities)
- Champion the consumer needs and brand passion within the overall business
- Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow brand share
- Deliver market
- and customer-knowledge driven input into innovation platform projects and brand planning to ensure market requirements will be met in the future
- Lead market implementation of those platforms and develop world-class activation mix
**Main Accountabilities**
- Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
- Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team
- Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand
- Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
- Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
- Pro-actively feed market, category and customer requirements into platform innovation projects
- Champion optimal launch of innovation platform
- Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
- Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
- Management of marketing budgets within agreed targets and align with customer advertising activities.
- Other tasks assigned by line manager
**Requirements**:
- 2-3 years classic brand management experience in an FMCG environment.
- Business management and brand development experience
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