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Senior Marketing Manager
3 weeks ago
We’re seeking a dynamic and driven marketer to accelerate our growth across Asia—one of Pearson Higher Education's most exciting and high-potential regions. As Senior Marketing Manager, you’ll lead the charge in developing and executing dynamic B2B and D2C marketing strategies that elevate brand awareness, drive customer engagement, and generate sales growth. Every day you will strive to put the customer at the heart of everything we do.
This role is perfect for a motivated marketing professional who thrives on building impactful campaigns from the ground up. You’ll take ownership of multi-channel campaigns, managing both internal teams and external agencies to deliver maximum results. With a keen eye on performance, you’ll optimize regional marketing budgets, measure outcomes, and make data-driven adjustments to continually enhance impact and ROI. Your strategic mindset and leadership will be instrumental in transforming our eCommerce efforts, including an exciting website transformation project aimed at optimizing our online presence in Asia.
As the key regional marketing contact, you’ll collaborate closely with cross-functional teams, aligning marketing initiatives with our broader business objectives. Your ability to stay ahead of market trends and competitor insights will give you a competitive edge as you craft and adapt marketing strategies for lasting success.
As we grow, you’ll have the opportunity to build and lead the marketing team in Asia, fostering a collaborative and growth-oriented culture where innovative marketing tactics are championed.
This is an extraordinary opportunity to make a real impact, shape the future of our growth in Asia, and showcase your strategic, innovative, and creative marketing expertise.
**Key Responsibilities**
- **Strategic Marketing Leadership**: Develop and execute dynamic B2B and D2C marketing strategies to boost brand awareness, engagement, and sales growth across Asia, aligning with customer, brand, and commercial priorities.
- **Integrated Campaigns**: Lead impactful, multi-channel campaigns from planning to execution, managing both external agencies and internal teams for maximum impact.
- **Budget & Performance Optimization**: Manage and optimize regional marketing budgets, ensuring efficient spend to maximize ROI. Measure and refine campaigns with a data-driven approach to hit performance targets.
- **eCommerce & Website Transformation**: Lead regional eCommerce efforts, including transforming the website for Asia. Utilize data insights, SEO, PPC, and CRO strategies to enhance online performance and boost sales conversions.
- **Team Leadership**: Build a high performing team fostering a collaborative and growth-oriented team culture.
- **Innovative Marketing**: Drive growth through new tactics and a test-and-learn mindset, championing proven channels while experimenting with fresh initiatives.
- **Stakeholder & Cross-Functional Collaboration**: Act as the key regional marketing contact, aligning with central functions and collaborating with sales, product, and operations for unified goals.
- **Market Insights & Trends**: Stay ahead of industry trends and regional insights, adapting strategies for competitive advantage.
- **Performance Reporting**: Present actionable insights and performance reports to senior leadership, shaping future strategies based on data and results
**Competencies**
- Proven experience in B2B and D2C marketing, with a track record of leading successful multi-channel campaigns that drive growth and brand awareness.
- Skilled at both marketing strategy and execution. Thinks digital-first with omnichannel integration.
- Deep understanding of media strategies, managing spend across numerous performance-driven marketing channels.
- Excellent relationships building skills across internal teams, stakeholders and external agencies.
- Strong analytical skills to interpret data and generate actionable insights.
- Excellent verbal and written communication and presentation skills.
- Excellent creative and copywriting skills that enhance marketing campaigns.
- Enthusiastic, passionate, and creative; thrives on thinking outside of the box.
- Ability to excel in fast-paced environments, managing multiple priorities and leading a growing team effectively.
- Continuously learns and adapts to the latest marketing trends.
**Education, Qualifications & Training**
- Educated to degree level or equivalent, you may also benefit from holding a professional Marketing qualification.
- Mastery of minimum of 1 Asian language. Evident fluency in English.
**What to expect from Pearson**
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the glo
