Marketing Manager

1 week ago

Hanoi, Vietnam NavigosSearch Full time

**What We Can Offer**:
Company Overview: Our client, established in 2000, is a prominent international education company in China, boasting a substantial global presence. With a workforce of approximately 3000 professionals spread across over 60 offices in more than 30 cities in China, our client provides a diverse array of services including admission consulting, language test preparation, international academy programs, and study tours. Operating globally, they have strategically set up eight overseas offices in Australia, the UK, Canada, and Vietnam to cater to the increasing demand for international education services. As the official recruitment representative in China for over 3000 overseas universities and schools, our client plays a pivotal role in connecting students with global educational opportunities.

**Responsibilities**:
1. Develop and execute comprehensive marketing strategies to promote the company's services, enhancing brand visibility and market presence.
2. Collaborate with internal teams to create engaging content for various marketing channels, including social media, websites, and promotional materials.
3. Manage and oversee the implementation of digital marketing campaigns, ensuring effective targeting and reaching the desired audience.
4. Conduct market research to identify trends, competitor activities, and potential opportunities for expansion.
5. Establish and maintain relationships with key stakeholders, including partner universities, schools, and relevant industry organizations.
6. Plan and execute events, workshops, and seminars to showcase the company's offerings and attract potential clients.
7. Analyze marketing metrics and KPIs to assess the effectiveness of campaigns and recommend improvements.
8. Oversee budget allocation for marketing initiatives and ensure cost-effectiveness.
9. Stay abreast of industry trends and incorporate innovative marketing approaches to stay competitive.
10. Lead, mentor, and manage a dynamic marketing team.

**Job Requirements**:
Qualifications:
1. Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
2. Proven experience in developing and implementing successful marketing strategies.
3. Strong understanding of the international education industry and knowledge of market dynamics.
4. Excellent communication and interpersonal skills.
5. Proficiency in digital marketing tools and platforms.
6. Ability to work independently and collaboratively in a fast-paced environment.
7. Fluent in English or Chinese (both written and spoken).
8. Experience in the education sector in China is advantageous.

**Job Locations**:

- Ha Noi

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